AussieBum: Impact of Globalization
Aussie Bum is an Australian business that was established in 2001. The company initially manufactured men’s underwear, though has recently broadened its product range to include leisurewear, swimwear and sportswear. The present director of AussieBum Sean Ashby “believed he could make more traditional bathers”. Despite the criticism off retailers and department stores Ashby proceeded with his idea and was determined to try his exclusive approach. AussieBum is now a global success earning over $10 million a year, with 150 different products available.
AussieBum has been significantly impacted by globalisation. Globalisation is the “process by which traditional barriers between countries are removed. These barriers include language, currency, differing values, geographic, politics and laws/policies”. (Business Studies In Action Text Book). Some impacts of globalisation includes: increased trade, immigration/emigration, advanced technology (aeroplanes/mobile phones), cultural integration and employment opportunities. In regards to business globalisation can alter a lot of aspects of operations. Some examples of operations impacts of globalisation include: purchasing materials and fabrics: this can be made cheaper and there may be more variety of materials to choose from. Transportation of inputs and outputs: there is faster more effective ways of transportation, there is more options such as boats, aeroplanes etc. Manufacturing of products: this may become more efficient through globalisation as new technology is produced. Packaging: there may be more technology available to produce different kinds of packaging. Storage: you can store products where you would like due to globalisation you can store products around the world. And customer base: this may broaden due to the new technology available to customers overseas.
AussieBum’s Operations Strategies:
AussieBum is a small business. They now employ just over 35 people and produce a variety of different products
AussieBum has been significantly impacted by globalisation. Globalisation is the “process by which traditional barriers between countries are removed. These barriers include language, currency, differing values, geographic, politics and laws/policies”. (Business Studies In Action Text Book). Some impacts of globalisation includes: increased trade, immigration/emigration, advanced technology (aeroplanes/mobile phones), cultural integration and employment opportunities. In regards to business globalisation can alter a lot of aspects of operations. Some examples of operations impacts of globalisation include: purchasing materials and fabrics: this can be made cheaper and there may be more variety of materials to choose from. Transportation of inputs and outputs: there is faster more effective ways of transportation, there is more options such as boats, aeroplanes etc. Manufacturing of products: this may become more efficient through globalisation as new technology is produced. Packaging: there may be more technology available to produce different kinds of packaging. Storage: you can store products where you would like due to globalisation you can store products around the world. And customer base: this may broaden due to the new technology available to customers overseas.
AussieBum’s Operations Strategies:
AussieBum is a small business. They now employ just over 35 people and produce a variety of different products