Business Stratergy
Table of Contents
Executive Summary 2
Introduction 4
1 Task 1 5
1.1 Assess how business missions, visions, objectives, goals and core competencies of eBay explain its strategic planning process 5
Mission and Vision Statements 6
Organizational Objectives 7
1.2 The factors that have to be considered when formulating strategic plans by eBay 9
1.3 Strategic Business Planning Process 10
2 Task 02 12
2.1 SWOT Analysis 12
2.2 External Organization Environment Analysis 14
2.3Stakeholder Analysis………………………………………………………………………17 2.4 New strategy for capture new market in China…………………………………………..19
3 Task 3 20
3.1 Analyze the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for eBay…………………………………………21 3.2 Justify the selected strategy for eBay …………………………………………………….22
4 Task 4 23
4.1 Assess the roles responsibilities of personnel who are in charge with strategy implementation in eBay………………………………………………………………………23
4.2 Analyze the estimated resource requirements for implementing the new strategy 24 4.3 Evaluate the contribution of SMART targets to the achievement of strategy implementation in eBay with appropriate research……………………………………………..25
5 References 27
1 Task 1
1.1 Assess how business missions, visions, objectives, goals and core competencies of eBay explain its strategic planning process
The common misconception about eBay is that it was created as either a place for Pierre Omidyar’s wife to sell and trade her collectibles (Pez Dispensers) with other collectors (Maney). What actually happened is that the first model of eBay went online in 1995 and the first item he sold was a broken laser pointer (Hsiao). According to Maney’s article from USAToday.com, Omidyar created the website because he felt that the internet could be used as a way to put everyone on the same level and allow that market to set the price, thus creating a perfect market place.
The original site that he created
Executive Summary 2
Introduction 4
1 Task 1 5
1.1 Assess how business missions, visions, objectives, goals and core competencies of eBay explain its strategic planning process 5
Mission and Vision Statements 6
Organizational Objectives 7
1.2 The factors that have to be considered when formulating strategic plans by eBay 9
1.3 Strategic Business Planning Process 10
2 Task 02 12
2.1 SWOT Analysis 12
2.2 External Organization Environment Analysis 14
2.3Stakeholder Analysis………………………………………………………………………17 2.4 New strategy for capture new market in China…………………………………………..19
3 Task 3 20
3.1 Analyze the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for eBay…………………………………………21 3.2 Justify the selected strategy for eBay …………………………………………………….22
4 Task 4 23
4.1 Assess the roles responsibilities of personnel who are in charge with strategy implementation in eBay………………………………………………………………………23
4.2 Analyze the estimated resource requirements for implementing the new strategy 24 4.3 Evaluate the contribution of SMART targets to the achievement of strategy implementation in eBay with appropriate research……………………………………………..25
5 References 27
1 Task 1
1.1 Assess how business missions, visions, objectives, goals and core competencies of eBay explain its strategic planning process
The common misconception about eBay is that it was created as either a place for Pierre Omidyar’s wife to sell and trade her collectibles (Pez Dispensers) with other collectors (Maney). What actually happened is that the first model of eBay went online in 1995 and the first item he sold was a broken laser pointer (Hsiao). According to Maney’s article from USAToday.com, Omidyar created the website because he felt that the internet could be used as a way to put everyone on the same level and allow that market to set the price, thus creating a perfect market place.
The original site that he created
References: https://www.scribd.com/doc/100051758/3/Mission-and-Vision-Statements http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/eBay-Corporate-Mission-Statement.htm http://ebay.about.com/od/gettingstarted/a/gs_whatisebay.htm