Business Research : Mcdonald's Corp.
Research: McDonald’s Corporation C. Michael Larpenter, Justin Dowdy, Whitney White, Varonika Allen Business Research 351 University of Phoenix Debra Bacon October 29, 2012
The purpose of the following essay will be to discuss the significance, scope, magnitude and feasibility of finding a solution to the issue, opportunity, or problem within the McDonald’s Corporation. In this example will be discussing the correlation of obesity in America and how that impacts the market model of McDonald’s. In January 2009-2010 the CDC released information that just over 37% of Americans on average were facing obesity (CDC/NCHS, National Health, and Nutrition Examination Survey, 2009–2010). The problem is that Americans are taking in more calories because of the types of food and ways those foods are prepared, coupled with the lack of exercise to reduce the build-up of those calories. The fast food chain, “McDonald’s” has become hypersensitive to this situation and is considering making changes in their menu to provide a healthier menu choice to patrons. As a result of identifying this issue and in an effort to establish these changes and provide better choices McDonald’s has implemented a plan of research to help define their strategy. The research questions that they could be following should resemble the following research questions: 1.) What is the definition of a healthy diet? 2.) What factors appeal to one when purchasing at McDonald’s? 3.) Given the choice of McDonald’s, Taco Bell or
The purpose of the following essay will be to discuss the significance, scope, magnitude and feasibility of finding a solution to the issue, opportunity, or problem within the McDonald’s Corporation. In this example will be discussing the correlation of obesity in America and how that impacts the market model of McDonald’s. In January 2009-2010 the CDC released information that just over 37% of Americans on average were facing obesity (CDC/NCHS, National Health, and Nutrition Examination Survey, 2009–2010). The problem is that Americans are taking in more calories because of the types of food and ways those foods are prepared, coupled with the lack of exercise to reduce the build-up of those calories. The fast food chain, “McDonald’s” has become hypersensitive to this situation and is considering making changes in their menu to provide a healthier menu choice to patrons. As a result of identifying this issue and in an effort to establish these changes and provide better choices McDonald’s has implemented a plan of research to help define their strategy. The research questions that they could be following should resemble the following research questions: 1.) What is the definition of a healthy diet? 2.) What factors appeal to one when purchasing at McDonald’s? 3.) Given the choice of McDonald’s, Taco Bell or
References: Lucile Packard Foundation for Children’s Health, 2012, www.kidsdata.org Lucile Packard Foundation for Children’s Health, 2012, www.kidsdata.org Falit, Ben. (2003). Fast Food fighters fall flat: Plaintiffs fail to Establish that McDonalds should be liable for obesity-related Illnesses. Volume 31 Issue 4 p. 725-729.