Business Research
RESEARCH METHODOLOGY
Research Question – What is consumer attitude towards Indian and MNC’s electrical and electronic products?
SUBMITTED BY:
Kamaljeet Kaur Sidhu
BLR1208032003
SUBMITTED ON:
20th Nov, 2012
INDIAN SCHOOL OF BUSINESS AND COMPUTING, BANGALORE
SESSION – 2012-13
TABLE OF CONTENTS
EXECUTIVE SUMMARY …………………………………………………………….. 3
INTRODUCTION ……………………………………………………………………… 3
OBJECTIVE …………………………………………………………………………..... 4
LITERATURE REVIEW ………………………………………………………………. 4-5
METHODOLOGY …………………………………………………………………….... 5-6
VARIABLES ……………………………………………………………………………. 7
SCOPE OF STUDY ……………………………………………………………………... 7
LIMITATIONS OF THE STUDY ………………………………………………………. 8
CONCLUSION …………………………………………………………………………... 8
EXECUTIVE SUMMARY
Many Multinational companies and brands are dominating Indian market especially in consumer durable category. Indian producers, presently and in coming times are facing very strong threat from multinational or foreign brands particularly in category of durable goods.
This report is a research proposal on consumer attitude, to find out the consumer attitude towards Indian and MNCs products – A comparative study of Indian and MNCs products with reference to electrical and electronic products.
I have set some objectives for completion of the research proposal and I will come with strong recommendations after completion of research study which will really contribute to find out the reason about preference of products.
I am going to follow methodologies to conduct this research. It includes both Interpretivism and objectivism. I will follow both primary and secondary research method. Questionnaire which is designed for primary research purpose and secondary research method includes literature review and other web sources related to research.
KEY WORDS – MNCs products, Indian products, durable products, consumer attitude, Interpretivism, objectivism.
INTRODUCTION
India is the 12th largest consumer market in all over the
Research Question – What is consumer attitude towards Indian and MNC’s electrical and electronic products?
SUBMITTED BY:
Kamaljeet Kaur Sidhu
BLR1208032003
SUBMITTED ON:
20th Nov, 2012
INDIAN SCHOOL OF BUSINESS AND COMPUTING, BANGALORE
SESSION – 2012-13
TABLE OF CONTENTS
EXECUTIVE SUMMARY …………………………………………………………….. 3
INTRODUCTION ……………………………………………………………………… 3
OBJECTIVE …………………………………………………………………………..... 4
LITERATURE REVIEW ………………………………………………………………. 4-5
METHODOLOGY …………………………………………………………………….... 5-6
VARIABLES ……………………………………………………………………………. 7
SCOPE OF STUDY ……………………………………………………………………... 7
LIMITATIONS OF THE STUDY ………………………………………………………. 8
CONCLUSION …………………………………………………………………………... 8
EXECUTIVE SUMMARY
Many Multinational companies and brands are dominating Indian market especially in consumer durable category. Indian producers, presently and in coming times are facing very strong threat from multinational or foreign brands particularly in category of durable goods.
This report is a research proposal on consumer attitude, to find out the consumer attitude towards Indian and MNCs products – A comparative study of Indian and MNCs products with reference to electrical and electronic products.
I have set some objectives for completion of the research proposal and I will come with strong recommendations after completion of research study which will really contribute to find out the reason about preference of products.
I am going to follow methodologies to conduct this research. It includes both Interpretivism and objectivism. I will follow both primary and secondary research method. Questionnaire which is designed for primary research purpose and secondary research method includes literature review and other web sources related to research.
KEY WORDS – MNCs products, Indian products, durable products, consumer attitude, Interpretivism, objectivism.
INTRODUCTION
India is the 12th largest consumer market in all over the