Business Report of Kellogg's
Introduction
The company Kellogg’s Corn Flakes® is the second large company in America began in 1906，which makes breakfast and snacks for millions. The founder, W.K.kellogg, set healthy and high quality as the aim of providing nutritious products with diversify flavor. Their provide products such as cereal, waffle, Bars, and cookies to their consumer all around the world. Today, “Kellogg’s Company manufactures in 18 countries, also sells its products in more than 180 countries” (Kellogg’s, 2011). The following essay will evaluate this company through PEST analysis in the UK, factors include political-legal, economic, social and technological environment (Anon, 2005). It is to be claimed that out of those reasons, the social-culture environment in the UK seems to have more impact. The purpose of using PEST analysis is essential, because it could helps the company to operate by using this four measurements of the external macro-environment.
PEST Analysis
PEST analysis is used as a technique to measure, or to evaluate the factors which has impact to the operate of a company.(Anon,2005) this could also assist the company to make better understanding and right decision in terms to gain a further goal.
Political-legal Environment
Political-legal factors involved government regulations and laws which a company must obey (Anon, 2005). Examples include political stability，laws that affects the company, and any relative changes in legislation.
According to Food Standards Agency, 2011, it point out that the food company provider must have accurate food labeling on the packaging of the product. This will leads to a clear guidance to the consumer to have secure schemes. For example, ingredients, allergy information and nutrition information. In response, Kellogg’s have been strictly following this regulation, and make sure that every package of this product has been labeling, and their consumer felt safe when buying their product(Kellogg’s, 2011).
Furthermore,
The company Kellogg’s Corn Flakes® is the second large company in America began in 1906，which makes breakfast and snacks for millions. The founder, W.K.kellogg, set healthy and high quality as the aim of providing nutritious products with diversify flavor. Their provide products such as cereal, waffle, Bars, and cookies to their consumer all around the world. Today, “Kellogg’s Company manufactures in 18 countries, also sells its products in more than 180 countries” (Kellogg’s, 2011). The following essay will evaluate this company through PEST analysis in the UK, factors include political-legal, economic, social and technological environment (Anon, 2005). It is to be claimed that out of those reasons, the social-culture environment in the UK seems to have more impact. The purpose of using PEST analysis is essential, because it could helps the company to operate by using this four measurements of the external macro-environment.
PEST Analysis
PEST analysis is used as a technique to measure, or to evaluate the factors which has impact to the operate of a company.(Anon,2005) this could also assist the company to make better understanding and right decision in terms to gain a further goal.
Political-legal Environment
Political-legal factors involved government regulations and laws which a company must obey (Anon, 2005). Examples include political stability，laws that affects the company, and any relative changes in legislation.
According to Food Standards Agency, 2011, it point out that the food company provider must have accurate food labeling on the packaging of the product. This will leads to a clear guidance to the consumer to have secure schemes. For example, ingredients, allergy information and nutrition information. In response, Kellogg’s have been strictly following this regulation, and make sure that every package of this product has been labeling, and their consumer felt safe when buying their product(Kellogg’s, 2011).
Furthermore,