Business Plan UniKL Template MPU3232 Sep2014
UNIVERSITI KUALA LUMPUR
BUSINESS PLAN
MPU3232 Technopreneurship
(Semester September 2014)
Project Title:
_______________________
Team Name:
_______________________
Contents
Section 1.0 EXECUTIVE SUMMARY……………………………………………….
1
Section 2.0 INTRODUCTION TO THE COMPANY……………………………….
2.1 Company Background…………………………………………………..
2.2 Business Project Background………………………………………….. 2.2.1 Technical Aspect: Product/ Service/Technology Overview 2.2.2 Products or Services Offered 2.2.3 Market Needs (Demand) 2.2.4 Degree of Innovation 2.2.5 Feasibility and Profitability 2.2.6 Core Technologies 2.2.7 Current Development or R&D Status 2.2.8 Product Strategy for Current or Future Products 2.2.9 Intellectual Property
2.3 Project Location…………………………………………………………. 2.4 Factory Building…………………………………………………………. 2.5 Machine/Vehicle/Equipment…………………………………………… 2.5.1 Existing Machine/Vehicle/Equipment 2.5.2 Proposed Machine/Vehicle/Equipment 2.6 Current Capacity and Projection Capacity……………………………. 2.7 Raw Material/Others important input………………………………….. 2.8 Production Process……………………………………………………… 2.9 Quality Control and Pollution…………………………………………. 2.10 Technology Transfer…………………………………………………… 2.11 Gantt Chart………………………………………………………………
1
Section 3.0 MARKETING PROGRAM……………………………………………… 3.1 General Marketing Aspect………………………………………………
3.2 Target Market…………………………………………………………….
3.3 Benefits and Customer Value………………………………………….. 3.4 Main Competitors………………………………………………………... 3.5 SWOT Analysis...………………………………………………………... 3.6 Growth Strategies to Compete the Competitors……………………...
5
Section 4.0 MANAGEMENT TEAM………………………………………………… 4.1 Company Organisation…………………………………………………. 4.2 Directors’ name and background……………………………………… 4.3 Main Staff name and background……………………………………… 4.4 Justification on Management Team…..……………………………….
6
Section 5.0 FINANCIAL PROJECTION……………………………………………. 5.1 Financial Overview………………………………………………………. 5.2 Financial
BUSINESS PLAN
MPU3232 Technopreneurship
(Semester September 2014)
Project Title:
_______________________
Team Name:
_______________________
Contents
Section 1.0 EXECUTIVE SUMMARY……………………………………………….
1
Section 2.0 INTRODUCTION TO THE COMPANY……………………………….
2.1 Company Background…………………………………………………..
2.2 Business Project Background………………………………………….. 2.2.1 Technical Aspect: Product/ Service/Technology Overview 2.2.2 Products or Services Offered 2.2.3 Market Needs (Demand) 2.2.4 Degree of Innovation 2.2.5 Feasibility and Profitability 2.2.6 Core Technologies 2.2.7 Current Development or R&D Status 2.2.8 Product Strategy for Current or Future Products 2.2.9 Intellectual Property
2.3 Project Location…………………………………………………………. 2.4 Factory Building…………………………………………………………. 2.5 Machine/Vehicle/Equipment…………………………………………… 2.5.1 Existing Machine/Vehicle/Equipment 2.5.2 Proposed Machine/Vehicle/Equipment 2.6 Current Capacity and Projection Capacity……………………………. 2.7 Raw Material/Others important input………………………………….. 2.8 Production Process……………………………………………………… 2.9 Quality Control and Pollution…………………………………………. 2.10 Technology Transfer…………………………………………………… 2.11 Gantt Chart………………………………………………………………
1
Section 3.0 MARKETING PROGRAM……………………………………………… 3.1 General Marketing Aspect………………………………………………
3.2 Target Market…………………………………………………………….
3.3 Benefits and Customer Value………………………………………….. 3.4 Main Competitors………………………………………………………... 3.5 SWOT Analysis...………………………………………………………... 3.6 Growth Strategies to Compete the Competitors……………………...
5
Section 4.0 MANAGEMENT TEAM………………………………………………… 4.1 Company Organisation…………………………………………………. 4.2 Directors’ name and background……………………………………… 4.3 Main Staff name and background……………………………………… 4.4 Justification on Management Team…..……………………………….
6
Section 5.0 FINANCIAL PROJECTION……………………………………………. 5.1 Financial Overview………………………………………………………. 5.2 Financial