Business Plan Marketing 499
Marshalls Nursery
Bachelors Capstone Final Project
Matthew J Marshall
MT499
Darlene Ringhand
Table of Contents
Section 1: Executive Summary (Business Description) 2
Section 2: Code of Conduct 3
Section 3: Marketing Plan (Strategy and SWOT) 4
Section 4: Operations 5
Section 5: Finance 6
Section 6: Cash Flow Analysis 7
Section 7: Information Management 8
Section 8: Management Summary 9
References 10
Appendix 11
Starting a new/ successful business can be one of the hardest things that a person can do in their life. The business can come second to nothing in life , not even your family. This is often where people make the mistake and get in to deep. Planning is just the beginning but is the most important aspect of the whole process. According to Uggla and Filipsson developing a company brand is one of the most important aspects of starting a business also. They used examples like Adidas, H&M and Microsoft as good companies to look at as examples. A strong foundation to a business will be a huge help in making the business successful and profitable as quickly as possible. This being said the business that I would love to open is a garden center or nursery. Marshalls is going to be a leader in indoor tropical houseplants and foliage. We will not only sell the plants but offer landscaping services and free classes to customers on how to maintain the plants that they do have. I have worked in this field my entire life and have seen many businesses of this type come and go for many reasons. I feel that after working in the field for 12 years I have a good grasp on the reasons why people were successful and unsuccessful. This alone will help me dramatically in the formation of the business because I will not make many of the same mistakes that other companies I have worked for made in the past. The vision that I have for Marshall’s nursery is to have broken even within the first two years of operation and be not only
Bachelors Capstone Final Project
Matthew J Marshall
MT499
Darlene Ringhand
Table of Contents
Section 1: Executive Summary (Business Description) 2
Section 2: Code of Conduct 3
Section 3: Marketing Plan (Strategy and SWOT) 4
Section 4: Operations 5
Section 5: Finance 6
Section 6: Cash Flow Analysis 7
Section 7: Information Management 8
Section 8: Management Summary 9
References 10
Appendix 11
Starting a new/ successful business can be one of the hardest things that a person can do in their life. The business can come second to nothing in life , not even your family. This is often where people make the mistake and get in to deep. Planning is just the beginning but is the most important aspect of the whole process. According to Uggla and Filipsson developing a company brand is one of the most important aspects of starting a business also. They used examples like Adidas, H&M and Microsoft as good companies to look at as examples. A strong foundation to a business will be a huge help in making the business successful and profitable as quickly as possible. This being said the business that I would love to open is a garden center or nursery. Marshalls is going to be a leader in indoor tropical houseplants and foliage. We will not only sell the plants but offer landscaping services and free classes to customers on how to maintain the plants that they do have. I have worked in this field my entire life and have seen many businesses of this type come and go for many reasons. I feel that after working in the field for 12 years I have a good grasp on the reasons why people were successful and unsuccessful. This alone will help me dramatically in the formation of the business because I will not make many of the same mistakes that other companies I have worked for made in the past. The vision that I have for Marshall’s nursery is to have broken even within the first two years of operation and be not only
References: Wilkinson, M. (2009). Small is good. Charter, 80(11), 23-25. Retrieved from Business Source Complete Database.