Business Plan for a Night Club
Prepared By:
Anthony DiGiacomo
Omar Lindo
Nicole Terry
Rachel Buckley
Chris Tribble
Jeff Owens
Table of Contents
Topic Page #
Executive Summary 4
Mission Statement 8
Description of the Venue 10
Company Summary 11 Start-up Summary 12 Business Description 15
Market Analysis 16 Market Analysis Summary 17 Market Segmentation 18 Chart 1 Total UCONN Enrollment 19 Demographic Statistics 20 Target Market Segment Strategy 23 Service Business Analysis 26 Main Competitors 27
Strategy and Implementation Strategy 30
Marketing Plan 32 Marketing Strategy 33
Operations Plan 35 Personal Plan 36 Management Summary 40 Management Team 40
Financial Plan 44 Income Statement 2002 46 Income Statement 2003 47 Income Statement 2004 48
Appendices 49 Advertisements 50 VIP Passes 51
Executive Summary
The Mecca Nightclub will be a premier, high-energy, theme dance and nightclub located in Mansfield/Storrs, Connecticut. Our goal is to provide college students with the best nightclub experience with quality service at a reasonable price. The atmosphere of high energy, light and sound systems mixed with interactive theme nights will give club goers exceptional entertainment. Our objective is to establish a brand of entertainment and service that is unique and adds more value than any other alternative. Based on our investigations not many businesses will compete against us, thus giving our product the upper hand in our market niche.
Our operating motto: MECCA - Make Every Customer Come Again, and leave a lasting impression in our customer's minds.
The Mecca is a partnership business owned by six entrepreneurs:
Anthony DiGiacomo
Anthony DiGiacomo
Omar Lindo
Nicole Terry
Rachel Buckley
Chris Tribble
Jeff Owens
Table of Contents
Topic Page #
Executive Summary 4
Mission Statement 8
Description of the Venue 10
Company Summary 11 Start-up Summary 12 Business Description 15
Market Analysis 16 Market Analysis Summary 17 Market Segmentation 18 Chart 1 Total UCONN Enrollment 19 Demographic Statistics 20 Target Market Segment Strategy 23 Service Business Analysis 26 Main Competitors 27
Strategy and Implementation Strategy 30
Marketing Plan 32 Marketing Strategy 33
Operations Plan 35 Personal Plan 36 Management Summary 40 Management Team 40
Financial Plan 44 Income Statement 2002 46 Income Statement 2003 47 Income Statement 2004 48
Appendices 49 Advertisements 50 VIP Passes 51
Executive Summary
The Mecca Nightclub will be a premier, high-energy, theme dance and nightclub located in Mansfield/Storrs, Connecticut. Our goal is to provide college students with the best nightclub experience with quality service at a reasonable price. The atmosphere of high energy, light and sound systems mixed with interactive theme nights will give club goers exceptional entertainment. Our objective is to establish a brand of entertainment and service that is unique and adds more value than any other alternative. Based on our investigations not many businesses will compete against us, thus giving our product the upper hand in our market niche.
Our operating motto: MECCA - Make Every Customer Come Again, and leave a lasting impression in our customer's minds.
The Mecca is a partnership business owned by six entrepreneurs:
Anthony DiGiacomo