Business Plan for Wash Dry and Guard Detailing
BUSINESS PLAN FOR WASH DRY AND GUARD DETAILING
Bachelors Capstone Final Project
Elizabeth M. Towler
MT499-01
Professor Ernest Norris
Table of Contents
Section 1: Executive Summary (Business Description) 2 Section 2: Code of Conduct 7 Section 3: Marketing Plan (Strategy and SWOT) 11 Section 4: Operations 16 Section 5: Finance 22 Section 6: Cash Flow Analysis 28 Section 7: Information Management 35 Section 8: Management Summary 42 References 50 Appendix 55
Section 1: Executive Summary
When considering the ideal type of business to embark upon it is very important to choose a business that the entrepreneur knows a great deal about and harbors tremendous loyalty, motivation and enthusiasm. Based on this the decision has been made to establish and auto wash and detailing products and services company, where waterless carwash and detail products and vehicle detailing services will be offered to the public. The chosen name for the business will be Wash Dry and Guard Detailing in order to instantly inform customers about the company’s purpose and its offerings. The first area to be covered in this business plan is the establishment of Wash Dry and Guard Detailing’s Mission and Vision Statement. There will also be discussion of the type of business structure and leadership and management strategy that will be implemented at Wash Dry and Guard Detailing to optimize performance and achieve the business’s stated vision.
Mission and Vision
One of the most pivotal parts of the business planning process is establishing and adopting a company Mission Statement. The Mission Statement summarizes a business’s purpose and with what means it will achieve its purpose. The following Mission Statement has been for Wash Dry & Guard
Bachelors Capstone Final Project
Elizabeth M. Towler
MT499-01
Professor Ernest Norris
Table of Contents
Section 1: Executive Summary (Business Description) 2 Section 2: Code of Conduct 7 Section 3: Marketing Plan (Strategy and SWOT) 11 Section 4: Operations 16 Section 5: Finance 22 Section 6: Cash Flow Analysis 28 Section 7: Information Management 35 Section 8: Management Summary 42 References 50 Appendix 55
Section 1: Executive Summary
When considering the ideal type of business to embark upon it is very important to choose a business that the entrepreneur knows a great deal about and harbors tremendous loyalty, motivation and enthusiasm. Based on this the decision has been made to establish and auto wash and detailing products and services company, where waterless carwash and detail products and vehicle detailing services will be offered to the public. The chosen name for the business will be Wash Dry and Guard Detailing in order to instantly inform customers about the company’s purpose and its offerings. The first area to be covered in this business plan is the establishment of Wash Dry and Guard Detailing’s Mission and Vision Statement. There will also be discussion of the type of business structure and leadership and management strategy that will be implemented at Wash Dry and Guard Detailing to optimize performance and achieve the business’s stated vision.
Mission and Vision
One of the most pivotal parts of the business planning process is establishing and adopting a company Mission Statement. The Mission Statement summarizes a business’s purpose and with what means it will achieve its purpose. The following Mission Statement has been for Wash Dry & Guard
References: B Corporation. (2007, November 3). Creating a code of ethics. Retrieved from B Corporation Web site: http://www.bcorporation.net/resources/bcorp/documents/b%20resources%20-%20creating%20a%20code%20of%20ethics.pdf Barr, C Central Intelligence Agency. (2012, June 20). North America:: Mexico. Retrieved from Central Intelligence Agency World Factbook Web site: https://www.cia.gov/library/publications/the-world-factbook/geos/mx.html Dibrell, C., Davis, P Gartenstein, D. (2008, August 22). How to position the product service mix. Retrieved from Ehow Web site: http://www.ehow.com/how_5970538_position-product-service-mix.html Google Hirai, A., & Zwilling, M. (2011, February 15). Ten proven pricing models. Retrieved from Cayenne Consulting Web site: http://www.caycon.com/blog/2011/02/ten-top-product-pricing-models-for-startups/ Internal Revenue Service Intuit Inc. (2012, May 12). How it works. Retrieved from Intuit Gopayment Web site: http://intuit-gopayment.com/free/how-it-works-138QY-2949CM.html Keele, L Lake, L. (2012, April 09). How to develop a marketing strategy in 5 easy steps. Retrieved from About.com Web site: http://marketing.about.com/cs/advertising/ht/5steps2strategy.htm Lee, J Luehlfing, M. S., & Hillstrom, L. (2008, May 18). Cash flow analysis and statement. Retrieved from Encyclopedia of Business, 2nd ed Web site: http://www.referenceforbusiness.com/management/Bun-Comp/Cash-Flow-Analysis-and-Statement.html Mayhew, B McGuinness, B. (2003). Statement of Cash Flow & Analysis of Ratios. In B. McGuinness, Cash rules: Learn and manage the 7 cash flow drivers for your company 's success (pp. 49 - 75). Ipswich, MA: EBSCO Publishing. Moultry Belcher, L. (2011, February 27). How to assess team members ' strengths & weaknesses. Retrieved from Chron.com Web site: http://smallbusiness.chron.com/assess-team-members-strengths-weaknesses-25518.html Pearce II, J Radtke, J. N. (1998, April 14). How to Write a Mission Statement. Retrieved from TGCI Magazine Web Site: http://www.tgci.com/magazine/How%20to%20Write%20a%20Mission%20Statement.pdf Rao, R Spiro, J. (2010, February 24). How to write a code of ethics for business. Retrieved from Inc.com Web site: http://www.inc.com/guides/how-to-write-a-code-of-ethics.html Tice, C