Business Plan Example
TABLE OF CONTENTS
1.0 EXECUTIVE SUMMARY 3
2.0 INTRODUCTION 4
3.0 THE PROJECT 5
3.1 PROJECT BACKGROUND 5
3.2 PROJECT DESCRIPTION 5
3.3 PROJECT DESCRIPTION-THE PRODUCT AND SERVICE 6
4.0 PROJECT TIMING 6
5.0 BUSINESS STRUCTURE AND PERSONNEL 7
5.1 BUSINESS OWNERSHIP AND STRUCTURE 7
5.2 MANAGEMENT 7
5.2.1 XX ¡V Owner/Operator 7
5.2.2 XX Manager 8
5.2.3 Other Employees for the XX 9
5.2.4 External Advisors 9
6.0 CAPITAL COSTS, MARKETING COSTS AND START-UP COSTS 10
6.1 CAPITAL COSTS 10
6.2 MARKETING COSTS 10
6.3 STARTUP COSTS 10
7.0 MARKET ANALYSIS 11
7.1 INDUSTRY OVERVIEW 11
7.2 GROWTH AND TRENDS 11
7.3 XX TARGET MARKET 11
7.4 SIZE OF TARGET MARKET 12
7.5 LOCATION ANALYSIS 12
7.6 COMPETITION 12
7.6.1 Competitive Environment 12
7.6.2 Pricing 12
7.7 XX¡¦S COMPETITIVE ADVANTAGE 13
7.8 ADVERTISING AND PROMOTION 13
8.0 RISK ASSESSMENT 14
8.1 STRENGTHS 14
8.2 WEAKNESSES 14
8.3 OPPORTUNITIES 14
8.4 THREATS 14
9.0 FINANCIAL ASSUMPTIONS 15
9.1 EQUITY 15
9.2 FINANCING 15
9.3 PROFIT AND LOSS 15
9.3.1 Revenue 15
9.3.2 Cost of Goods Sold 15
9.3.3 Expenses 15
9.4 PRO FORMA CASH FLOW 16
9.5 PRO FORMA BALANCE SHEET 16
9.6 FINANCIAL INDICATORS / RATIOS 17
Appendix
Appendix 1 ¡V Financial Projections
Table A ¡V Source and Application of Funds
Table B ¡V Capital Costs
Table C ¡V Input Assumptions
Table D ¡V Profit and Loss
Table E ¡V Cash Flow
Table F ¡V Yearly Cash Flow Accumulations
Table G ¡V Financial Indicators / Ratios
Table H ¡V Balance Sheet
WE NEED AS MUCH INFO AS POSSIBLE AND WE WILL CUT WHERE NECESSARY
1.0 Executive Summary
2.0 Introduction
3.0 The Project
3.1 Project Background
- Describe why you chose this business; what attracted you to this site; why in general this became your passion.
- describe in detail the components of your business-
- describe in detail the operational aspects of the
1.0 EXECUTIVE SUMMARY 3
2.0 INTRODUCTION 4
3.0 THE PROJECT 5
3.1 PROJECT BACKGROUND 5
3.2 PROJECT DESCRIPTION 5
3.3 PROJECT DESCRIPTION-THE PRODUCT AND SERVICE 6
4.0 PROJECT TIMING 6
5.0 BUSINESS STRUCTURE AND PERSONNEL 7
5.1 BUSINESS OWNERSHIP AND STRUCTURE 7
5.2 MANAGEMENT 7
5.2.1 XX ¡V Owner/Operator 7
5.2.2 XX Manager 8
5.2.3 Other Employees for the XX 9
5.2.4 External Advisors 9
6.0 CAPITAL COSTS, MARKETING COSTS AND START-UP COSTS 10
6.1 CAPITAL COSTS 10
6.2 MARKETING COSTS 10
6.3 STARTUP COSTS 10
7.0 MARKET ANALYSIS 11
7.1 INDUSTRY OVERVIEW 11
7.2 GROWTH AND TRENDS 11
7.3 XX TARGET MARKET 11
7.4 SIZE OF TARGET MARKET 12
7.5 LOCATION ANALYSIS 12
7.6 COMPETITION 12
7.6.1 Competitive Environment 12
7.6.2 Pricing 12
7.7 XX¡¦S COMPETITIVE ADVANTAGE 13
7.8 ADVERTISING AND PROMOTION 13
8.0 RISK ASSESSMENT 14
8.1 STRENGTHS 14
8.2 WEAKNESSES 14
8.3 OPPORTUNITIES 14
8.4 THREATS 14
9.0 FINANCIAL ASSUMPTIONS 15
9.1 EQUITY 15
9.2 FINANCING 15
9.3 PROFIT AND LOSS 15
9.3.1 Revenue 15
9.3.2 Cost of Goods Sold 15
9.3.3 Expenses 15
9.4 PRO FORMA CASH FLOW 16
9.5 PRO FORMA BALANCE SHEET 16
9.6 FINANCIAL INDICATORS / RATIOS 17
Appendix
Appendix 1 ¡V Financial Projections
Table A ¡V Source and Application of Funds
Table B ¡V Capital Costs
Table C ¡V Input Assumptions
Table D ¡V Profit and Loss
Table E ¡V Cash Flow
Table F ¡V Yearly Cash Flow Accumulations
Table G ¡V Financial Indicators / Ratios
Table H ¡V Balance Sheet
WE NEED AS MUCH INFO AS POSSIBLE AND WE WILL CUT WHERE NECESSARY
1.0 Executive Summary
2.0 Introduction
3.0 The Project
3.1 Project Background
- Describe why you chose this business; what attracted you to this site; why in general this became your passion.
- describe in detail the components of your business-
- describe in detail the operational aspects of the