Business Plan
Business Plan for Doormat Weighing Scale
[pic]
Singla Trading Company
38 London Street,
Auckland
(64) 0211860829
Varun Aggarwal, Director
29th Oct 2010
Contents
I. Executive Summary
II. Business Mission and Strategy
III. Sources and Uses of Funds
IV. Products V. Market and Competition
VI. Marketing
VII. Management
VIII. Financial Data
Executive summary:
The doormat weighing scale was designed by Emilio Alarcon a Spanish designer with wide rage of experience.
Weight had become a social taboo. No one talks about how much we weigh or don’t weigh, it’s almost like talking about money. Also every body want to spruce their house with something different the moment people are going to step through our front door.
Combination of Doormat and Weighing scale is a small contribution by Emilio for solving this two day to day problems for the First World. Combination of doormat weighing scale will kill two birds with one stone. Because we won’t want all the dirt and grime from outside end up all over our floors, hence the Doormat Scale will become our best ally when it comes to losing weight.
Doormat weighing Scale is a doormat that’s also a scale. It works like any normal bathroom scale, indicating your weight in kilograms whenever we step on it.
We’ll finally know how much our guests weigh: including our friends, our mom, our sexy next-door neighbour, the doorman, our chubby friend, encyclopedia salesmen, and our skinny friend.
The Doormat weighing Scale is also a good way to force us to check our weight on a daily basis, since we’ll have to weigh our self every time when we enter or leave the house.
Objective:
The company has the following objectives:
• To build and test first year by doing door to door marketing and gain the expression of word of mouth.
• To conduct a regular survey from the open public what they thing about our product.
• To gain the goodwill from the word of mouth.
•
[pic]
Singla Trading Company
38 London Street,
Auckland
(64) 0211860829
Varun Aggarwal, Director
29th Oct 2010
Contents
I. Executive Summary
II. Business Mission and Strategy
III. Sources and Uses of Funds
IV. Products V. Market and Competition
VI. Marketing
VII. Management
VIII. Financial Data
Executive summary:
The doormat weighing scale was designed by Emilio Alarcon a Spanish designer with wide rage of experience.
Weight had become a social taboo. No one talks about how much we weigh or don’t weigh, it’s almost like talking about money. Also every body want to spruce their house with something different the moment people are going to step through our front door.
Combination of Doormat and Weighing scale is a small contribution by Emilio for solving this two day to day problems for the First World. Combination of doormat weighing scale will kill two birds with one stone. Because we won’t want all the dirt and grime from outside end up all over our floors, hence the Doormat Scale will become our best ally when it comes to losing weight.
Doormat weighing Scale is a doormat that’s also a scale. It works like any normal bathroom scale, indicating your weight in kilograms whenever we step on it.
We’ll finally know how much our guests weigh: including our friends, our mom, our sexy next-door neighbour, the doorman, our chubby friend, encyclopedia salesmen, and our skinny friend.
The Doormat weighing Scale is also a good way to force us to check our weight on a daily basis, since we’ll have to weigh our self every time when we enter or leave the house.
Objective:
The company has the following objectives:
• To build and test first year by doing door to door marketing and gain the expression of word of mouth.
• To conduct a regular survey from the open public what they thing about our product.
• To gain the goodwill from the word of mouth.
•