Business Plan

Business Name: I’m Bingsu
Section 1 Executive Summary:
I’m Bingsu is an Korean style Ice-cream shop which is determined as a daily necessity for target customers to dodge the daily stresses of life and just a comfortable place to meet their friends, studying, work discussing, working, and relaxing. By knowing that demand is growing for high quality goods and great service, We, I’m Bingsu, underwrite appropriately on it to create value for target customer and build strong customer relationships in order to capture value from customers in return. I’m Bingsu will offer, surely, its customers the best goods -- not only Bingsu, but also Coffee, Tea, Cake as well as bread – and serviced customer satisfaction.
1. Ownership
It is a profit-based private-sector organization which is in Partnerships in four member – Kun Sunrethy, Bae Jiin, Prak Sonita, and Seong Hyun.
2. Products
Bingsu ( main goods in the organization )
Coffee
Tea
Cake dessert
Bread
3. Market
It’s located in visible main road. Pokesdown Railway Station within 400 yards. Bournemouth approx. 3 miles. Christchurch approx. 3 miles. There are many visitors, and I’m Bingsu provides Bingsu, cake dessert, bread for adult, and coffee and tea room for old guys. Thus, its target market is both adult and old people who visit at Bournemouth, and wish to relax, reduce stress, or m eet friends.
Section 2 Company Summary:
I’m Bingsu, a profit-based private-sector organization, sells Bingsu, coffee, tea, cake dessert, and bread in Bournemouth.
1. Mission Statement
I’m Bingsu exists to create a unique place where customers can socialize with each other, have a stress-free, relaxing environment with the best Bingsu, coffee, tea, cake, and bread, and have the lowest number of customer complaints. I’m Bingsu will invest its profits to increase the employee satisfaction.

2. Vision Statement
I am the best one who cares the world’s satisfaction the most.

3. Location and Facilities

+ Facilities
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Oven
Toaster
Bingsu maker
Coffee maker
Refrigerator
Heater
Air-conditioner
Stainless Steel Milk Container
Cash reader
Cash register
Dish washer
Blender
Ventilation
Speaker
Table
Light small type
Light strong shin for kitchen e-kettle tray water cup tea pot tea/ coffee cup tea/ coffee spoon
Bingsu bowl
Bingsu spoon
Honey milk bowl
Cake/Bread/ Dessert plate
Cake/ Bread fork
Kitchen sink
Kitchen knife
Tongs
Rubbish ton
Hand dryer
Rest room sink
Loo
Hand cleaning liquid container
Toilet paper box
Others

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Total

£32,000 ( Some Furniture / Fixtures included)
LOCATION
Visible main road location. Pokesdown Railway Station within 400 yards. Bournemouth approx. 3 miles. Christchurch approx. 3 miles.

TRADING & BUSINESS
The owner informs us that the business currently operates 8.30am until 4.00pm, Monday to Saturday inclusive and is closed on Sunday’s. The business is operated by the full time owner and the use of up to 3 part time staff as required. We are informed that the turnover in the last trading year was just under the VAT threshold. We have not had sight of this accounting information.
Property information
Property:
Leasehold
Lease terms:
LEASEHOLD. The premises are held under an original 6 year lease from August 2012, with 3 yearly rent reviews, a break clause at the end of Year 3 at a rent of £6,000 per annum.. We have not had sight of this lease documentation.
Leasehold rent:
£6,000 per annum
Location:
Visible main road location. Pokesdown Railway Station within 400 yards. Bournemouth approx. 3 miles. Christchurch approx. 3 miles.
Premises details:
Coffee Shop (28 covers). Kitchen.
Energy Performance Rating:
E

Section 3 Products and/or Services:
I’m Bingsu provides the high quality products and the best service to the customers. It is a new organization, so how to make profitability for it is building a customer base.
The products’ menu is listed below:
Bingsu ( Main product )have five flavors: Cookies and Cream Bingsu, Green Tea Tower Bingsu, Strawberry Bingsu, Coffee Bingsu, and Pat Bingsu.
Coffee: Coffee Affogato, Coffee Cappucino, Coffee Espresso Con Panna, Frappeno Caramel Frappeno, Frappeno White Mocha Frappeno, Frappeno ChocoChip Frappeno(non-coffee), Latte Sweet Potato Latte, Latte Green Tea Lattee, Lattee Café Latte.
Bread: Garlic & Cheese Bread, Caramel Cinnamon Bread
Tea:
Green Tea: . Gunpowder . Genmai Cha . Jasmine “Yin Hao” . Moroccan Mint

Black Tea: . Assam . Darjeeling . Ceylon Black Tea . Rwanda Black Tea . Lapsang Souchong . English Breakfast . Earl Grey Herbal Tea: . Rosebud . Rooibos . Rosemary . Peppermint . Hazelnut Honeybush

Chai : . Masala Chai . Green Chai

Section 6 Management Summary:

It’s due to the fact that I’m Bingsu is a small organization, so it has only four staffs here. And they are responsible as in chart.
The responsibilities of a President &CEO include:
Creating, communicating, and implementing the organization's vision, mission, and overall direction. Leading the development and implementation of the overall organization's strategy.
Formulating and implementing the strategic plan that guides the direction of the organization.
Overseeing the complete operation of an organization in accordance with the direction established in the strategy plans.
Evaluating the success of the organization.
Maintaining awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards, and so forth.
Demonstrating the leadership necessary to make the organization's mission a success. This leadership includes providing leadership vision, leadership that attracts followers, and all other aspects of successful leadership. The responsibilities of a Financer include:
Cashier
Monitoring the flow of finance into and out of the business
Keeping and analyzing accounts
Providing financial information to CEO and other staffs
Enlisting loans from investors , bank, and the others
The responsibilities of a Marketer, Sales, and Services include:
Focusing on the customer
Monitoring the competition
Owning the brand
Finding and directing outside venders
Creating new ideas
Internal communication
Managing a budget
Understanding the ROI
Setting the strategy, planning the attack, and executing
The responsibilities of an Operator include:
Ensuring adequate resources available for production
Maintaining quality levels of product
Responding all of cooking and making Bingsu
Contacting suppliers

Section 7 SWOT Analysis:

Internal
Strengths
Weaknesses

A new product in that area
Attractive location
Quality of service is high
Quality product Highly trained staff
The structured conversation system.
Lack of capital (finance)
Lack of marketing expertise
New organization unrecognized image yet

External
Opportunities
Threats

No many competitors
Build on social sharing
Able to expand market place
Cultural issue in foreign market (Country)
Weather
Many Café shop (competitors)
Competitors’ brand image