Business Idea
--------- Restaurant Loungeintends to cater to a wide customer base. We want everyone to feel welcome and entertained. We have defined the following groups as targeted segments that contribute to our growth projections The Business Person Downtown Couples The Destination Customer High-End Singles Tourists These particular market segments are 25-45 years old, have disposable income, and are seeking upscale, trendy, and comfortable restaurant options. These are the types of people who frequent other restaurants and bars in the area. They arelikely to spend more on experiences they perceive as unique and sophisticated. They are also the most open totrying something new, foodwise, and willembrace our international fusion cuisine. INCLUDEPICTURE http//www.bplans.com/ethnic_food_restaurant_business_plan/images/550x318x3e805368b2884a6e8cc94f8ec2bbe6f6.png.pagespeed.ic.Ak1H1BBmTX.png MERGEFORMATINET Target Market Segment Strategy The Business PersonThey work hard all day and often stay overnight in a strange city. They need a competent establishment that helps impressclients and prospects. Afterward, they want to relaxand use the money they are making(or is expensed by their company). They spend the most on drinks, food and tips. ------- comfortable atmosphere will be perfect for sophisticated business people, whether they live in and around Kamloops or are here for work. Downtown CouplesThe restaurant will have an intimate, romantic, enticing adult atmosphere that suggests date. ------ will be the best date location in town. These young Midtown couples are generally very successful working professionals. In most cases they are budgeting to eat out on a regular basis, as they dont have the time to prepare food nightly. The Destination Customer Consumers often look only in their own neighborhoods for restaurant options.----- willbreak these habits, using marketing to draw customers from outside the maincity limits. ---- will be a destination restaurant.Our