Business Elements of Pepsi & Coca Cola
Business Elements of Pepsi & Coca-Cola
Introduction The following is a comparison and contrast of the business elements based on a number of business elements like management and operations and on environmental aspects using SWOT and PEST. The two organizations chosen are Pepsi and Coca-Cola. Coca-Cola is a worldwide corporation that manufactures many different beverages. They also manufacture, distribute, and sell concentrates and syrups that are based in the United States of America. Its headquarters are based in Atlanta Georgia. The creator of Coca-Cola was Pharmacist John Pemberton who established the company in 1886 (BBC, 2013). Pepsi Company, on the other hand is a soft drink producer and manufacturer. Originally introduced as Brad 's Drink in 1893, but was later renamed as Pepsi-Cola, and then changed to its current name Pepsi in 1961 (Pepsi, 2009).The companies are the two leading companies in the beverage industry. An analysis of the two companies is particularly interesting due to the intense rivalry between coca-cola and Pepsi co., popularly known as ‘the cola wars, and which dates back in years, and has resulted in blocking the other competition from the industry. The comparison ant contrast of the two companies will help to show a competitive advantage among them. This paper will focus on the Coca-Cola Company and Pepsi Co. to draw a comparison and the contrast between the two companies based on business environment, management-style, use of the SWOT tool, company culture and performance, and promotion policies. Overview Coca-cola is known worldwide as the biggest beverage company. (BBC, 2013). Currently, coca-cola offer over 500 different brands in more than 200 different countries and 1.7 billion servings each day. while Pepsi co. also a large beverage company, but falls in second behind Coca-Cola in the world and in the North America branch of
Introduction The following is a comparison and contrast of the business elements based on a number of business elements like management and operations and on environmental aspects using SWOT and PEST. The two organizations chosen are Pepsi and Coca-Cola. Coca-Cola is a worldwide corporation that manufactures many different beverages. They also manufacture, distribute, and sell concentrates and syrups that are based in the United States of America. Its headquarters are based in Atlanta Georgia. The creator of Coca-Cola was Pharmacist John Pemberton who established the company in 1886 (BBC, 2013). Pepsi Company, on the other hand is a soft drink producer and manufacturer. Originally introduced as Brad 's Drink in 1893, but was later renamed as Pepsi-Cola, and then changed to its current name Pepsi in 1961 (Pepsi, 2009).The companies are the two leading companies in the beverage industry. An analysis of the two companies is particularly interesting due to the intense rivalry between coca-cola and Pepsi co., popularly known as ‘the cola wars, and which dates back in years, and has resulted in blocking the other competition from the industry. The comparison ant contrast of the two companies will help to show a competitive advantage among them. This paper will focus on the Coca-Cola Company and Pepsi Co. to draw a comparison and the contrast between the two companies based on business environment, management-style, use of the SWOT tool, company culture and performance, and promotion policies. Overview Coca-cola is known worldwide as the biggest beverage company. (BBC, 2013). Currently, coca-cola offer over 500 different brands in more than 200 different countries and 1.7 billion servings each day. while Pepsi co. also a large beverage company, but falls in second behind Coca-Cola in the world and in the North America branch of
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