Business Economics - assignment
ASSIGNMENT OUTLINE
DAY SPA BUSINESS
I. Business introduction (0.5 page)
- Vietnam business environment currently (economy downturn, tendency of customer’s consumption in economy downturn situation..)
Down of economy global and domestic
Government target of 5,5% GDP increase may not achieve for 2013
Current GDP: 5,3%
We take DAY SPA in HCMC into consideration and analysis.
- Introduce about DAY SPA in HCMC
Spa industry in Vietnam is not directed development by self development: there are about 1000 spas (large and small) in HCMC and 870 spas in Hanoi (source from Health Dept of HCMC and Hanoi). But professional Day spa: about 200 in HCM (some are: Sen spa, V-spa, Rosie spa, Lotus spa, Lavender spa, Aqua-medi spa, Q spa, La’thipotique…), 130 in Hanoi. => to be considered only mention about Day Spa industry in HCMC
What is Day spa?
Business scale: very minor contribution to the national economy. Mainly for tax purpose.
- Problem statement: key issues of spa industry
As it is self development industry, there are many potential problems both in management and development.
Quality standard: not clear
Competition: closer to perfect competition
High price elasticity : this point is very interesting for analyzing. To avoid spread analysis, we should focus on some aspects of the industry
II. Day Spa industry in HCMC analysis (4 .5 pages)
1. Overall market (0.5 page)
- Day Spa market in HCMC, development, data of revenue and profit….
Combine with the introduction.
Revenue of total industry is huge, but mainly are not reported due to the industry characteristics. Day spa – not a must to issue VAT invoice, so official revenue is not counted for the real revenue.
Profit: high profit
Risk: high 2. Supply and Demand (2 pages)
- Analyze supply (suppliers, number, size, nationality, characteristics,…)
- Analyze demand (consumers, target market,…): demand = customer
-
DAY SPA BUSINESS
I. Business introduction (0.5 page)
- Vietnam business environment currently (economy downturn, tendency of customer’s consumption in economy downturn situation..)
Down of economy global and domestic
Government target of 5,5% GDP increase may not achieve for 2013
Current GDP: 5,3%
We take DAY SPA in HCMC into consideration and analysis.
- Introduce about DAY SPA in HCMC
Spa industry in Vietnam is not directed development by self development: there are about 1000 spas (large and small) in HCMC and 870 spas in Hanoi (source from Health Dept of HCMC and Hanoi). But professional Day spa: about 200 in HCM (some are: Sen spa, V-spa, Rosie spa, Lotus spa, Lavender spa, Aqua-medi spa, Q spa, La’thipotique…), 130 in Hanoi. => to be considered only mention about Day Spa industry in HCMC
What is Day spa?
Business scale: very minor contribution to the national economy. Mainly for tax purpose.
- Problem statement: key issues of spa industry
As it is self development industry, there are many potential problems both in management and development.
Quality standard: not clear
Competition: closer to perfect competition
High price elasticity : this point is very interesting for analyzing. To avoid spread analysis, we should focus on some aspects of the industry
II. Day Spa industry in HCMC analysis (4 .5 pages)
1. Overall market (0.5 page)
- Day Spa market in HCMC, development, data of revenue and profit….
Combine with the introduction.
Revenue of total industry is huge, but mainly are not reported due to the industry characteristics. Day spa – not a must to issue VAT invoice, so official revenue is not counted for the real revenue.
Profit: high profit
Risk: high 2. Supply and Demand (2 pages)
- Analyze supply (suppliers, number, size, nationality, characteristics,…)
- Analyze demand (consumers, target market,…): demand = customer
-