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Business Culture And Strategy IBM

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Business Culture And Strategy IBM
Business Culture and Strategy IBM

Contents

Introduction 1
Section 1: External environment 2
a. How four forces for change may impact upon IBM. 2
b. SWOT analysis 3
c. Guidelines 5
Section 2: Organizational culture 6
a. Organizational Culture and shared Values 6
b. Identify and justify the organizational culture of IBM 7
c. A possible organizational culture for IBM 7
d. Organizational culture and organizational behavior 8
Section 3: Business Strategy 9
a. Four business strategies 9
b. Business strategy and strategic choice within IBM 10
c. Compare influence of two business strategies over organizational behavior 11
d. Examples of forces for change 11
e. Potential benefits 12
Section 4: Change 14
a. Role of management 14
b. Possible impact of two competing influences 14
c. Changes occur within IBM 15
d. Suggest implement 16
Conclusion 16
Reference 17

Introduction
International Business Machines, abbreviated IBM and nicknamed "Big Blue", is a multinational computer technology and IT consulting corporation headquartered in Armonk, New York, United States. The company is one of the few information technology companies with a continuous history dating back to the 19th century. IBM manufactures and sells computer hardware and software, and offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nanotechnology. Ginni Rometty is the president and CEO of IBM.
IBM has been well known through most of its recent history as one of the world's largest computer companies and systems integrators. With over 433,362 (2012) employees worldwide, IBM is one of the largest and most profitable information technology employers in the world. IBM holds more patents than any other U.S. based technology company and has eleven research laboratories worldwide. The company has scientists, engineers, consultants, and sales professionals in over 170 countries.

Section 1:
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