Business Communication
REPORT ON
AKIJ GROUP
Term Paper On:
Akij Group
Course:
Title: Business Communication
Code: COM-108
Prepared For:
Mr. Sheikh Atiq
Senior Lecturer
Department of Business Administration
Prepared By:
Team # UODAian_43
Name of Group Members
Student ID Md. Nazmul Hasan (Team Leader)
021132051
Rahul Baroi
021132066
Farhana Anjum
021132095
Amara Islam
021131150
Ryain Ara Labonno
021132068
Date of submission:
December 11, 2013
University Of Development Alternative
Table of Contents
Heading Name
Page no.
Executive Summary
4
1.0 Introduction
5
1.1 Origin of the Report
5
1.2 Objectives
5
1.3 Scopes
5
1.4 Limitations
5
1.5 Methodology
5
2.0 Historical Background/ Environmental Content/ Background of the Problem
6
3.0 Analysis/ Problem or Opportunity Identification and Formulation
7
3.1 Company Name
7
3.2 Target Customer
8
3.3.0 Uncontrollable Factors
9
3.3.1 Economy
9
3.3.2 Technology
9
3.3.3 Religion
9
3.3.4 Competitors
9
3.4 Product/ Service Planning and Development
9
3.5 Value Pricing
10
3.6 Value Delivery
11
3.7 Value Proposition
12
3.8 Financial Analysis
13
3.9 Human Resource Planning and Development
14
3.10 SWOT Analysis
14
4.0 Implications and Recommendations for Management
15
5.0 Conclusions
16
6.0 References/ Bibliography
16
Executive Summary:
Akij Food and Beverage Limited (AFBL) is the sister concern of Akij Group, one of the prominent and leading business houses in Bangladesh. The official inauguration of that concern started in the beginning of 2007. From the beginning AFBL launched two new carbonated soft drinks clemon and farm fresh UHT pure milk products in the market. AFBL has successfully come up with a variety of its products like carbonated soft drinks mojo,
AKIJ GROUP
Term Paper On:
Akij Group
Course:
Title: Business Communication
Code: COM-108
Prepared For:
Mr. Sheikh Atiq
Senior Lecturer
Department of Business Administration
Prepared By:
Team # UODAian_43
Name of Group Members
Student ID Md. Nazmul Hasan (Team Leader)
021132051
Rahul Baroi
021132066
Farhana Anjum
021132095
Amara Islam
021131150
Ryain Ara Labonno
021132068
Date of submission:
December 11, 2013
University Of Development Alternative
Table of Contents
Heading Name
Page no.
Executive Summary
4
1.0 Introduction
5
1.1 Origin of the Report
5
1.2 Objectives
5
1.3 Scopes
5
1.4 Limitations
5
1.5 Methodology
5
2.0 Historical Background/ Environmental Content/ Background of the Problem
6
3.0 Analysis/ Problem or Opportunity Identification and Formulation
7
3.1 Company Name
7
3.2 Target Customer
8
3.3.0 Uncontrollable Factors
9
3.3.1 Economy
9
3.3.2 Technology
9
3.3.3 Religion
9
3.3.4 Competitors
9
3.4 Product/ Service Planning and Development
9
3.5 Value Pricing
10
3.6 Value Delivery
11
3.7 Value Proposition
12
3.8 Financial Analysis
13
3.9 Human Resource Planning and Development
14
3.10 SWOT Analysis
14
4.0 Implications and Recommendations for Management
15
5.0 Conclusions
16
6.0 References/ Bibliography
16
Executive Summary:
Akij Food and Beverage Limited (AFBL) is the sister concern of Akij Group, one of the prominent and leading business houses in Bangladesh. The official inauguration of that concern started in the beginning of 2007. From the beginning AFBL launched two new carbonated soft drinks clemon and farm fresh UHT pure milk products in the market. AFBL has successfully come up with a variety of its products like carbonated soft drinks mojo,