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Business Case Study: Flightbet

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Business Case Study: Flightbet
Patrickia Reynolds

Experiential Exercise 5F on text page 170
The instructions say: Contact several local business leaders by phone. Find at least three firms that engage in international or export operations. Visit the owner or manager of each business in person. Ask the businessperson to give you several important lessons that his or her firm has learned in globally doing business. Record the lessons on paper, and report your findings to the class.

The company I had the pleasure of interviewing is called FlightBet. The person that spoke on the behalf of the company was the managing director Dan Harris. They currently operate out of the United States and have just branch east of the States in England. In the past they have did international
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Cultural awareness is very important due to very sensitive traditions. For example in China the numbers (444) is considered numbers that means bad luck and often time associated with death. So when calling abroad avoided using a call back number with several fours in it. Another great example is the number eight in China is signified as wealth and good luck which means a better chance of getting a better response from potential clients. The ability to be able to do business and socialize in a corporate manner is very important in different cultural environment. Dan Harris gave me a great example of how one of his colleagues won a million dollar account. His partner took a potential client to dinner and wine and dine them literally just showing appreciation for the time that they were given. His colleagues spent close to $30,000.00 making a good impression on their potential client. And at the end of the dinner the client asked his partner to meet with him the next morning and he signed the contract. Whereas their competitor made several attempts previously before his arrival with aggressive business tactics and never got the signed contract. Aggressive business tactics is often time illustrated in corporate America today and is not practice abroad. Learning traditions of business is very important and vital for growth

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