Preview

Business Case Study: Asustek Computer Inc.

Good Essays
Open Document
Open Document
884 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Business Case Study: Asustek Computer Inc.
AsusTek Computer Inc. commonly known as ASUS is a Taiwanese multinational company which is selling computer and phone hardware and electronics products. The name “ASUS” comes from a Greek mythology word, Pegasus which is a winged horse that represents wisdom and knowledge. The name was shortened to "ASUS" in order to appear at the beginning of the sequence corresponding alphabet and objectify the strength to soar to new heights with each new product it creates.
ASUS was established in Taipei, Taiwan in 1989 by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao, four computer engineers who intend to extend Taiwan’s IT industry. At the beginning, ASUS was still a small company and did not have the priority to receive new processors from Intel Corporation. …show more content…
It also operates subsidiary offices in China, Asia, Australia and around 50 service sites across 32 countries and has over 400 service partners worldwide.When ASUS started its life as a motherboard manufacturer with just worked in a small apartment in Taipei, the company was composed of a handful of employees. However, the multinational company now with over 12,500 employees worldwide and a top-class R&D team of 3,100 engineers. The ASUS company’s revenue for 2015 was around NT$472.4billion. As of 2015, ASUS is the world's top 4 largest PC vendor in terms of unit …show more content…
Due to the main concept of the name of Eee PC, ASUS decided to expand its new market to the second stage by introducing this product to the customers’ study, work and entertainment area and explore a new market of the office worker and student directly. This product is able to explore a new market as it can satisfy the users’ need and want in all areas and phases of life. ASUS act as a prospector has fully shown in the innovation process of the first Eee PC which is the smallest and inexpensive
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Marketing Simulation
    • 1993 Words
    • 8 Pages

    Marketing Simulation

    Over the course of the six quarters, we made varying adjustments to our brands in order to keep up with the ever-changing competitive markets. In Quarter 2, we decided to enter the Mercedes market with The Motherboard computer. Specifically, this brand was designed to be the top of the line product that suited all the most important needs of Mercedes. Some of these needs included a fast and powerful processor, the ability…

    • 1993 Words
    • 8 Pages
    Better Essays
    Read More
  • Powerful Essays

    Aircraft Solutions
    • 1868 Words
    • 8 Pages

    Aircraft Solutions

    Upon assessing the weaknesses of Aircraft Solutions it looks they have a major weakness when it comes to their hardware. The headquarters of AS is located in San Diego, California. Their Commercial Division is 40 miles east in Chula…

    • 1868 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Cost Accounting
    • 1884 Words
    • 8 Pages

    Cost Accounting

    Sub Micron Devices started its operations in mind 1980s. The company was located in Phoenix, Arizona, and had 400 employees by early 1996. The ASIC division of Sub-Micron Devices manufactured application-specific integrated circuits. A large part of ASIC’s output was transferred internally to the Systems Division which sold electronically scanning equipment to a variety of industrial clients. Originally, ASIC started out as a supplier to the Systems Division. In the late 1980’s, however, it became clear that ASIC would be able to venture into the external business in addition to satisfying the needs of the Systems Division. As a consequence, ASIC was transformed from a cost center into a separate profit center.…

    • 1884 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Mkt 505 Assignment 1
    • 1917 Words
    • 8 Pages

    Mkt 505 Assignment 1

    Founded in Taiwan, Acer is a multinational manufacturer of electronics. They also happen to own the largest franchised personal computer retail chain that exists in Taipei, Taiwan. It is also the 3rd largest personal computer manufacturer in the world behind Hewlett Packard and Dell Incorporated. Their product line incorporates a variety of personal computer products including laptops, desktop systems, as well as servers and storage, peripherals, displays, e-business services for business, government, education, and even home users, and personal digital assistants which are also commonly referred to as PDA’s. The company was originally called Multitech, and was founded in 1976 by Stan Shih, his wife Carolyn Yeh, along with a group of five other developers. By 1987 the company was known as Acer ( webhosingreport.com)…

    • 1917 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Porter's Five Forces Framework
    • 673 Words
    • 3 Pages

    Porter's Five Forces Framework

    Due to increased standardization in operating system (by Microsoft) and Microprocessors (by Intel), it is easy for any new entrant to copy and manufacture PCs with no established brand name.…

    • 673 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Hp: Economics and Compaq Proposed Merger
    • 325 Words
    • 2 Pages

    Hp: Economics and Compaq Proposed Merger

     Cost Saving and enhanced NPV: The merger would help HP in a cost saving…

    • 325 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Case Study Of As Techfit
    • 111 Words
    • 1 Page

    Case Study Of As Techfit

    As Techfit is a the employee-oriented culture, those recommendations need to make employees feel the new leadership team care about their viewpoints. Firstly, Training and education will be the initial step to overcome this resistance to change. This approach provides employees to aware that they are part of the team. Hence appropriate education sessions will demonstrate company's commitment to change and give a strong message to everyone that the company is eager and serious about achieving company goals. Furthermore, an effective communication platform will provide the employees to express their opinions and views for the company. This approach provides opportunities for company to listen and understand the root causes of resistance.…

    • 111 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Asos Essay
    • 2382 Words
    • 10 Pages

    Asos Essay

    ASOS was launched in 2000 by Nick Robertson and Quentin Griffiths. Through its success it is currently United Kingdom’s largest independent online store and fashion beauty retailer. ASOS…

    • 2382 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Case Analysis Cisco
    • 2301 Words
    • 10 Pages

    Case Analysis Cisco

    Generally Cisco develops complex product like this with contract manufacturer in USA. But leadership at Cisco realizes that they need to consider some other alternatives if they want to deliver on all the fronts in consideration. After critically evaluating all the options available, management decided to develop and manufacture ASR 9000 router with Foxconn, China at Shenzhen and Honk Kong plants.…

    • 2301 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Motorola Company Case 1-4 Summary
    • 651 Words
    • 3 Pages

    Motorola Company Case 1-4 Summary

    In 1985, the ASIC Division occupied Motorola’s Chandler facility in Phoenix, US. The division was organized along functional lines called Department, which are: Product Engineering Department, Production Planning Department, Marketing Department, New Product Development Department,…

    • 651 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Motorola Inc. Case
    • 611 Words
    • 3 Pages

    Motorola Inc. Case

    Motorola was one of the few American companies that marketed a wide range of electronic products, form highly sophisticated integrated circuits to consumer electronic products. The company was organized along product and technology lines. To exploit fully the growing demand for semicustom integrated circuits, Motorola organized the Application Specific Integrated Circuit (ASIC) Division in 1984.…

    • 611 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Case- Inside Intel Inside
    • 1281 Words
    • 6 Pages

    Case- Inside Intel Inside

    Intel has become one of the world 's most recognizable computer brands following its long-running Intel Inside campaign, which started in 1991. Intel, initially a semiconductor-maker company, is based in Santa Clara, California. The five-note jingle was introduced the following year for its tenth anniversary which was heard around the world. It is one of the most powerful brands in the corporate world. It started developing microprocessors from the 70s and is known for its microprocessors. Intel’s microprocessors are found in over 80% of the PCs sold worldwide. It can thus be inferred that Intel is in fact, the leader in the microprocessor market. The PC market incurred strong competition in formative years and Intel emerged as a strong player. Intel emphasized its brand name by carrying out the ‘Intel Inside’ brand ingredient program whereby it launched co-op advertisements incorporating the OEMs. This created an expansive brand awareness and recognition making consumers weary about microprocessors.…

    • 1281 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Case study: Intel Corporation 1968-2003
    • 662 Words
    • 3 Pages

    Case study: Intel Corporation 1968-2003

    Intel has made numerous strategic changes to its business model over the last 30 years to address changing market conditions and therefore maintain its ability to add value, buttressing the organizations effectiveness at capturing profits. The technology landscape has been extremely dynamic over this period and companies that have not adapted rapidly have faced extinction. Intel is amongst the survivors while others such as Compaq no longer exist.…

    • 662 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Business Case Study: Stantec Inc.
    • 700 Words
    • 3 Pages

    Business Case Study: Stantec Inc.

    Stantec Incorporated was a sole proprietorship founded in 1954 in a 250 square foot office in Edmonton by Dr. Don Stanley. It was initially named D.R. Stanley and Associates. In 1955, Stanley hired a railway engineer named Herb Roblin and a former chief bridge engineer named Louis Grimble. The company was renamed to Stanley, Grimble and Robin Ltd. In 1983, Stanley appointed Ron Triffo as president and COO, while Stanley retained his role as CEO and chair.…

    • 700 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Intel Swot Analysis
    • 693 Words
    • 3 Pages

    Intel Swot Analysis

    Buyers for Intel include end-user home computer builders and small “PC-Clone” shops that build customized machines in most cities. Besides that, large computer manufacturers such as Dell, Gateway, and Hewlett-Packard (HP) are also buyer for Intel account for the vast majority of chipset and microprocessor purchases. Buyer power in this industry is weak because the Intel products supply a critical component to the buyer. Furthermore, most of the manufacturers the “Intel Inside” logo has been considered by most manufacturers to be too important to forgo. On the others hand, Buyer Power will increased sharply when another new option arrived, for example the product from competitor like AMD that cheaper and a bit same performance like Intel, considered by most to be inferior to their Intel counterparts.…

    • 693 Words
    • 3 Pages
    Satisfactory Essays
    Read More

Related Topics