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Business Case Study: 02B – Capstone Center

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Business Case Study: 02B – Capstone Center
Business Plan
Jerry Graves
LCBM499 – 02B – Capstone Course
April 5, 2015
Starkey, Richard

Table of Content
Executive Summary …………………………………………………………………….Pg. 3
Mission Statement ………………………………………………………………………Pg.4
Summary Overview ……………………………………………………………………..Pg.5
Competitive Analysis …………………………………………………………………....Pg.6
SWOT Analysis ………………………………………………………………………….Pg.8
Target Market ……………………………………………………………………………Pg.10
Marketing/sales strategy …………………………………………………………………Pg.11
Marketing Time Line …………………………………………………………………….Pg.12
Organizational Chart ……………………………………………………………………..Pg.13
Ownership information …………………………………………………………………..Pg.14
Management profiles ……………………………………………………………………..Pg.16
Operational Plan ………………………………………………………………………….Pg.18 …show more content…
Love on a Plate Café ensures that all guests are treated with respect and dignity they deserve. Love on a Plate Cafe is committed to using the finest ingredients for recipes in order to deliver the best quality food for our guest. Love on a Plate Cafe takes pride in providing a dining experience that our guest will not forget while providing a clean establishment for our customers. Love on a Plate Café plans to provide our guest with a sophisticated, sensual, casual dining experience for Pasadena’s citizens and visitors who frequent the city 's casual dining …show more content…
A webpage will be developed and running before the Café open. In addition, leaflets will be mailed out to the community a month before the grand opening that will have special that do not require a coupon. Moreover, the leaflets will also advertise that the first 200 people will receive 10% of their meal. Love on a Plate Café will also promote the grand opening specials on the radio. The radio advertising will continue twice a week until the last week then it will be advertised daily until the grand opening. After the grand opening, the radio advertising will stop, but additional deals will be listed on the website for customers and leaflets will be mailed out once a month with new specials that do not need a
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