Business Behavior
Entrepreneurial Leadership
Mercedes Carrasquillo
Dr. Brian Collins
Contemporary Business (BUS 508)
April 15, 2012
Entrepreneurial leadership maximizes the chances of opportunities to improve market recognition and successful development of ideas to improve or create a product or a service. But what is the definition for Entrepreneurial leadership? According to Chris Roebuck, “entrepreneurial leadership is organizing a group of people to achieve a common goal using proactive entrepreneurial behavior by optimizing risk, innovating to take advantage of opportunities, taking personal responsibility and managing change within a dynamic environment for the benefit of the organization” (Roebuck, 2011, para.2). For this assignment I have been tasked with selecting two entrepreneurial leaders and describing their leadership style and business principles according to their approach to providing services or products; one in reference to providing services or products to make a profit; and the other in reference to their approach in which the primary goal is to make a positive impact on society while providing a product or service and make a profit. I have selected Jeffrey Bezos, founder of Amazon.com and Ben Cohen and Jerry Greenfield, founders of Ben & Jerry’s Ice Cream.
Jeffrey Bezos In 1994, Jeffrey Bezos left his successful job on Wall Street to follow his idea of selling books online; realizing that the busy individual would value the time and monetary savings by shopping online and therefore draw consumers to his site. Jeffrey brought his idea to fruition and launched Amazon.com from his garage. Within one month he had sold books in all 50 states and in 45 countries (Spiro, 2009). Today Jeffery Bezos in considered one of the founding fathers of e-commerce (Spiro, 2009) and Amazon.com is the leading online retailer with $37 billion in annual sales (Anders, 2012). From the beginning Bezos was focused on: making bold investment
Mercedes Carrasquillo
Dr. Brian Collins
Contemporary Business (BUS 508)
April 15, 2012
Entrepreneurial leadership maximizes the chances of opportunities to improve market recognition and successful development of ideas to improve or create a product or a service. But what is the definition for Entrepreneurial leadership? According to Chris Roebuck, “entrepreneurial leadership is organizing a group of people to achieve a common goal using proactive entrepreneurial behavior by optimizing risk, innovating to take advantage of opportunities, taking personal responsibility and managing change within a dynamic environment for the benefit of the organization” (Roebuck, 2011, para.2). For this assignment I have been tasked with selecting two entrepreneurial leaders and describing their leadership style and business principles according to their approach to providing services or products; one in reference to providing services or products to make a profit; and the other in reference to their approach in which the primary goal is to make a positive impact on society while providing a product or service and make a profit. I have selected Jeffrey Bezos, founder of Amazon.com and Ben Cohen and Jerry Greenfield, founders of Ben & Jerry’s Ice Cream.
Jeffrey Bezos In 1994, Jeffrey Bezos left his successful job on Wall Street to follow his idea of selling books online; realizing that the busy individual would value the time and monetary savings by shopping online and therefore draw consumers to his site. Jeffrey brought his idea to fruition and launched Amazon.com from his garage. Within one month he had sold books in all 50 states and in 45 countries (Spiro, 2009). Today Jeffery Bezos in considered one of the founding fathers of e-commerce (Spiro, 2009) and Amazon.com is the leading online retailer with $37 billion in annual sales (Anders, 2012). From the beginning Bezos was focused on: making bold investment
References: David, L. (2011). Secretive private spaceship builder reports rocket failure. Retrieved from http://www.space.com/12824-blue-origin-private-spaceship-rocket-failure.html