BUSINESS
Briefly outline the global market situation that is creating conflict and requires negotiation that will lead to decision making.
The global market is on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives. There are many situation that is creating conflict, cultural differences is an example that have affected marketing success or failure. Lack of understanding of culture can lead to failure to communicate effectively, which can be extremely detrimental to a business venture (Dulta 2008, Steenkamp 2011). Awareness of culture when creating global marketing strategy will be of crucial importance as the worldwide market is rapidly changing.
Language is the most influential cultural elements. Language diversity makes it difficult for companies to integrate their workforces and to negotiate. International marketers will have to understand both written and spoken language and the nonverbal language to communicate effectively with their business partners. With language one should consider whether or not the national culture is predominantly a high context culture or low context culture (Hall and Hall 1998).
Identify four (4) possible verbal and non-verbal communication barriers.
Verbal communication is critical for success in any organization. Important communication outcomes involved in verbal communication include influencing task performance which encourages employees to complete tasks that lead to meeting organizational goals. Linking plans and actions is done by connecting the talk about and doing stages within the organization. Making effective decisions is much more likely and possible when relevant information is
The global market is on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives. There are many situation that is creating conflict, cultural differences is an example that have affected marketing success or failure. Lack of understanding of culture can lead to failure to communicate effectively, which can be extremely detrimental to a business venture (Dulta 2008, Steenkamp 2011). Awareness of culture when creating global marketing strategy will be of crucial importance as the worldwide market is rapidly changing.
Language is the most influential cultural elements. Language diversity makes it difficult for companies to integrate their workforces and to negotiate. International marketers will have to understand both written and spoken language and the nonverbal language to communicate effectively with their business partners. With language one should consider whether or not the national culture is predominantly a high context culture or low context culture (Hall and Hall 1998).
Identify four (4) possible verbal and non-verbal communication barriers.
Verbal communication is critical for success in any organization. Important communication outcomes involved in verbal communication include influencing task performance which encourages employees to complete tasks that lead to meeting organizational goals. Linking plans and actions is done by connecting the talk about and doing stages within the organization. Making effective decisions is much more likely and possible when relevant information is