Bus508
Entrepreneurial Leadership, Five Guys Burgers and Fries
Professor Yemer Hassan
Contemporary Business– Bus508
January 2013
Strayer University
Five Guys Philosophy
Five Guys beginning philosophy is to serve limited menu that includes just Burgers, fries, hot dogs and drinks, the best part is no science experiments are involved, like the burgers are 100% percent beef, fresh never frozen and hand puttied and the potatoes hand cut and deep fried in Peanut oil. The management is focused not only on food but also the overall restaurant cleanliness, employee attitude and paying rewards and bounces versus employee’s outstanding performance is number one to get employee buy-in.
Furthermore, Five guys determination to impress customers, hire right people, over-deliver and make a statement that always meet the customer 's needs first have gained them lots of success, conversely of most companies today are looking for ways to reduce quantity, raise prices and give the minimum for the dollar to their customers (Russell, 2009).
Original Values to Remain Strong Today
The company launched with a single restaurant in the Washington, DC area in the 1980s and expanded conservatively through the use of 100% company owned outlets until very recently. The family that owns Five Guys was concerned that they could not maintain a high level of customer experience if they were to expand too far or to move into franchising. Ultimately, they did make the move but have worked very hard to ensure excellence in every one of their restaurants whether company owned or franchised.
Strength is that five guys’ company maintains the product quality and simplicity in serving menu to the point of meeting customer satisfaction and needs. Although Five Guys does not make advertising”as products speak for themselves” it collects a marketing fee of 1.5 percent annually from franchisees. That amount is matched by the corporation to
Professor Yemer Hassan
Contemporary Business– Bus508
January 2013
Strayer University
Five Guys Philosophy
Five Guys beginning philosophy is to serve limited menu that includes just Burgers, fries, hot dogs and drinks, the best part is no science experiments are involved, like the burgers are 100% percent beef, fresh never frozen and hand puttied and the potatoes hand cut and deep fried in Peanut oil. The management is focused not only on food but also the overall restaurant cleanliness, employee attitude and paying rewards and bounces versus employee’s outstanding performance is number one to get employee buy-in.
Furthermore, Five guys determination to impress customers, hire right people, over-deliver and make a statement that always meet the customer 's needs first have gained them lots of success, conversely of most companies today are looking for ways to reduce quantity, raise prices and give the minimum for the dollar to their customers (Russell, 2009).
Original Values to Remain Strong Today
The company launched with a single restaurant in the Washington, DC area in the 1980s and expanded conservatively through the use of 100% company owned outlets until very recently. The family that owns Five Guys was concerned that they could not maintain a high level of customer experience if they were to expand too far or to move into franchising. Ultimately, they did make the move but have worked very hard to ensure excellence in every one of their restaurants whether company owned or franchised.
Strength is that five guys’ company maintains the product quality and simplicity in serving menu to the point of meeting customer satisfaction and needs. Although Five Guys does not make advertising”as products speak for themselves” it collects a marketing fee of 1.5 percent annually from franchisees. That amount is matched by the corporation to
References: 1. Russell J. White (2009, March 01). Lessons from a Burger Joint. Electrical Wholesaling, Retrieved from: http://elibrary.bigchalk.com 2. Frumkin, Paul (2010, August 09). High 'Five '. Nation 's Restaurant News, (16), 3, Retrieved from http://elibrary.bigchalk.com 3. Laura Wood (2012, October 23)."Research and Markets: Five Guys: The "better burger" restaurant 's success story is indicative of a change in tastes." M2 Press WIRE, Retrieved from: http://elibrary.bigchalk.com 4. Nunnery, Nash (2009, October 12). Latham brings '5 Guys ' franchise to state. Mississippi Business Journal, (41), 4, Retrieved from: http://elibrary.bigchalk.com 5. Anonymous (2005, September 19). CHARITABLE CHATTER. Nation 's Restaurant News, (38), 24, Retrieved from http://elibrary.bigchalk.com