Preview

BUS 620 Week 3 DQ 2

Satisfactory Essays
Open Document
Open Document
421 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
BUS 620 Week 3 DQ 2
This file of BUS 620 Week 3 DQ 2 includes:

Market Segmentation

What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? Respond to at least two of your fellow students. Business - General Business Marketing Segmentation . What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? Respond to at least two of your fellow students. On the day of your exam, go to the bathroom ahead of time. This may sound self-explanatory, but there are so many things to remember on test day that it's easy to forget. When testing, you want to eliminate as many distractions as you can and your bladder can be a big distraction.

This file of BUS 620 Week 3 DQ 2 includes:

Market Segmentation

What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? Respond to at least two of your fellow students. Business - General Business Marketing Segmentation . What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal comp...

To get this material copy and paste link to browser - https://bitly.com/1oIw0Zf

On the
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    eeeeeee
    • 396 Words
    • 2 Pages

    eeeeeee

    TOPIC THREE: Defining and segmenting your Target Audience to provide efficient and effective focus to the use of your marketing resources is “JOB 1” for most marketers. Find an article that demonstrates or shows how a specific marketer has done this (and succeeded or failed as a result). Discuss in detail and provide your POV.…

    • 396 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Chapter 8
    • 398 Words
    • 2 Pages

    Chapter 8

    1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include?…

    • 398 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Organizational Presence
    • 1186 Words
    • 5 Pages

    Organizational Presence

    Market segmentation is the process of grouping a market into smaller subgroups (Market segment, 2010). Advancements in technology offer customers options when it comes to shopping and getting the things they want and need. No industry has been completely untouched by technology. Companies are being forced to broaden their considerations when they begin to reach out to the different segments they target. It’s not only the younger generation who is utilizing new technology to transact daily business affairs. A…

    • 1186 Words
    • 5 Pages
    Best Essays
    Read More
  • Better Essays

    Mkt 421 Marketing Plan Phase 2 Paper
    • 1524 Words
    • 7 Pages

    Mkt 421 Marketing Plan Phase 2 Paper

    “Market segmentation is a two-step process of (1) naming broad product-markets and (2) segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes” (Perreault, Cannon, & McCarthy, 2011, p. 92). To complete successful market segmentation an organization must gather information on potential customers, divide the population into various market segments, estimate the most profitable segments, and rank the market segments by potential sales. This process is imperative during the marketing process because it distinguishes…

    • 1524 Words
    • 7 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Marketing Research and Segmentation
    • 300 Words
    • 2 Pages

    Marketing Research and Segmentation

    2. Market Segmentation involves dividing a large market into subgroups of customers with similar needs and requests for goods and services. These subgroups are identified by many demographic situations, depending on what it is that the marketer is segmenting them for. Marketing campaigns can then be developed around the needs and wants of the subgroups. The main and basic reason for market segmentation is to help a company understand what the needs are of its customer base. Often by segregating consumers by specific criteria a company can identify other functions for their products that may or may not have been recognizable before. Identifying these other ideas for use of goods and services may help the company target a larger segmentation in that same demographic classification and thus increase market share among a specific sub market…

    • 300 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Segmentation of Dell
    • 862 Words
    • 4 Pages

    Segmentation of Dell

    In the segmenting consumer markets, there are geographic, demographic, socio-economic, behaviour and psychographic segmentation. In Dell, the purpose to segment the consumer markets is focus to the personal users or for home users. The geographic segmentation refer to divide a market into a different geographical units such as nations, states, regions, countries, cities or neighbourhoods. (reference). In Dell, they segment the market to all nations. This is because Dell is spealize in online purchasing. However, Dell more focus on segment the developed and developing countries because percentage of consumer that used technology from developed and developing countries are high. In other hand, the demographic segmentation is dividing a market into a group based on age, gender, education etc. Consumer needs and wants change with age. (reference). In Dell, there are many different types of consumers; generation x, generation y and baby boomers. For example, consumers from generation y might need a lot of new applications or software in their computers. Then, in Dell, the socio-economic segmentation is based on consumer’s income. Based on their income, Dell can easliy identify and divide them into a similar group that share same range of income. Next, behavior segmentation is dividing a market based on consumer knowledge, attitude, use or response to a…

    • 862 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    The Energy Bar Industry
    • 1429 Words
    • 6 Pages

    The Energy Bar Industry

    a. How is the market segmented? What are the key customer motivations and unmet needs? What are the similarities and differences among the segments? How might a company link customer motivations to value propositions?…

    • 1429 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    How Important and Applicable Do You Feel Segmentation Was for Gillette
    • 1003 Words
    • 5 Pages

    How Important and Applicable Do You Feel Segmentation Was for Gillette

    Implementation of a successful business in a market environment requires consideration of individual preferences of different categories of buyers. That is the basis of market segmentation. With the segmentation of the total number of potential consumers choose certain types (market segments), to present a more or less uniform requirements for the product. Market segments should primarily target the production and sale of goods.…

    • 1003 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Coca Cola Marketing Plan Analysis
    • 996 Words
    • 4 Pages

    Coca Cola Marketing Plan Analysis

    1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include?…

    • 996 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Bachelour of Business Administration
    • 272 Words
    • 2 Pages

    Bachelour of Business Administration

    Q. 4 A) Apply the criteria for effective segmentation to marketing a product of Your choice to college students? B) Explain how situational factors are likely to influence the degree of Consistency between attitudes and behavior?…

    • 272 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Social Marketing
    • 599 Words
    • 3 Pages

    Social Marketing

    • Bases for segmentation? • Psychological segmentation • needs motivation • personality • perception • learning involvement • attitudes • Psychographic segmentation • combination of age, lifestyle, attitudes, values etc • yuppies…

    • 599 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Difining Markets-Defining Moments
    • 479 Words
    • 2 Pages

    Difining Markets-Defining Moments

    If the mass marketing or undifferentiated marketing has been applied during the beginning of the 20th century, the market segmentation has been applied during the last half of the 20th century. Most of the 20th century, consumer products companies decided to tie up with mass marketing, mass producing, mass distributing, and mass promoting for the same product in the same way to all customers. These companies defined that mass marketing will create the large potential market which leads to lowered costs of production. However, when technology became more applicable, there were more firms entered in the market. The competition between these companies becomes a serious problem. The companies must find the way to differentiate its product. Thus, market segmentation is a solution for this transition. With the development of technologies such as internet, e-mail, social networking, or media, market segmentation allows marketers to satisfy customer’s needs. Consumers in different groups of age, gender, or culture….who have different styles or tastes on certain kind of product would like to have more options rather than one option for a product. They now through internet, social networking, companies websites can search or find the product that they want or need easier and faster.…

    • 479 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Political Marketing
    • 577 Words
    • 3 Pages

    Political Marketing

    * Marketing Segmentation – identify bases for segmenting the market; develop profiles of resulting segments…

    • 577 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Demographic Segmentation
    • 3381 Words
    • 14 Pages

    Demographic Segmentation

    Different kinds of people display different buying patterns even in a segment of age group 18 years to 25 years. This truth is well understood by those people who are responsible for market research, product development, pricing, sales and strategy. Market segmentation is the identification of portions of market that are different from one another. Every individual falls under one or other demographic segment of the society…

    • 3381 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Kfc vs Nandos
    • 572 Words
    • 3 Pages

    Kfc vs Nandos

    | |Segmentation |changes in population –growth ,location, age sex, education employment |Explain how demographic trends impact the marketing of a product. |…

    • 572 Words
    • 3 Pages
    Satisfactory Essays
    Read More

Related Topics