Bus 520 Assignment 2 Joe S, President of Great Northern American
Assignment 2: Joe Salatino, President of Great Northern American
Case Study
Morky Beanava
Instructor: Dr. Silva Jones
Bus 520: Leadership and Organizational Behavior
4/29/2012
Perceptions and Attributions Joe’s employees need to understand how people form perceptions and make attributions for several reasons. As they are in a selling business, employees need to know how they can best be perceived as to earn the trust of their customers. It is important to know how to be ethical in selling as well as trustworthy so that customers feel confident in choosing their services time and again. Aside from how their customers may perceive them, they must also be aware of how their employer sees them. It is important to employers to find capable, confident and hardworking potential employees. In 2011 CBS news did a story on how others see us and how we see ourselves. This report asserts that it is more important to know how others see us as it is by their reactions to who we perceive them to think we are that our own actions come from. They give a couple of examples right off about how a first date can leave you feeling defeated or conversely very confident. Just because you walk away feeling one way or another is not necessarily an indicator of how the date actually went or what the other party thought of you. Another example is given in that it not necessarily important for a company’s top executives to have a positive opinion of their product or service, it is more important that the consumer have an idea of their offering that generates more and more business. This usually comes from a positive perception of what they have to offer. These principals easily align with the idea that it is important in general to do what you can to have others form a positive impression of you. So, what makes a good first impression? Forbes magazine proposes theses 5 traits. First, “set an intention.” This means to visualize what you want
Case Study
Morky Beanava
Instructor: Dr. Silva Jones
Bus 520: Leadership and Organizational Behavior
4/29/2012
Perceptions and Attributions Joe’s employees need to understand how people form perceptions and make attributions for several reasons. As they are in a selling business, employees need to know how they can best be perceived as to earn the trust of their customers. It is important to know how to be ethical in selling as well as trustworthy so that customers feel confident in choosing their services time and again. Aside from how their customers may perceive them, they must also be aware of how their employer sees them. It is important to employers to find capable, confident and hardworking potential employees. In 2011 CBS news did a story on how others see us and how we see ourselves. This report asserts that it is more important to know how others see us as it is by their reactions to who we perceive them to think we are that our own actions come from. They give a couple of examples right off about how a first date can leave you feeling defeated or conversely very confident. Just because you walk away feeling one way or another is not necessarily an indicator of how the date actually went or what the other party thought of you. Another example is given in that it not necessarily important for a company’s top executives to have a positive opinion of their product or service, it is more important that the consumer have an idea of their offering that generates more and more business. This usually comes from a positive perception of what they have to offer. These principals easily align with the idea that it is important in general to do what you can to have others form a positive impression of you. So, what makes a good first impression? Forbes magazine proposes theses 5 traits. First, “set an intention.” This means to visualize what you want
References: LaVan, A. (2010, February 03). If You Think You Can’t… Think Again: The Sway of Self- Efficacy. Psychology Today, Retrieved from http://www.psychologytoday.com/blog/flourish/201002/if-you-think-you-can-t-think-again-the-sway-self-efficacy Mosby, Inc. (2008). Mosby’s dictionary of medicine, nursing & health professions (8th ed.). St. Louis, MO: Mosby/Elsevier. Retrieved from http://medical-dictionary.thefreedictionary.com/operant+conditioning Mosby, Inc. (2008). Mosby’s dictionary of medicine, nursing & health professions (8th ed.). St. Louis, MO: Mosby/Elsevier. Retrieved from http://medical-dictionary.thefreedictionary.com/Social+learning+theory Tobak, S. (2011, May 11). Think You Know How Others See You? Think Again. CBS News Money Watch, Retrieved from http://www.cbsnews.com/8301-505125_162-28247451/think-you-know-how-others-see-you-think-again/ Van Patten, V. (2011, November 02). 5 Ways to Make a Killer First Impression. Forbes, Retrieved from http://www.forbes.com/sites/yec/2011/11/02/5-ways-to-make-a-killer-first-impression/