Bus 402 Swot Analysis
Starbucks SWOT Analysis
Michaela Frossard
BUS 402 Strategic Management and Business Policy
Steven Foster
April 16, 2012
The Starbucks mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.(Starbucks.com) How true does Starbuck stay to their mission? By performing a SWOT analysis, we can determine it strengths, weaknesses, opportunities, and threats in order to see how well Starbucks adheres to their mission. Strengths * Starbucks is the leading retailer and roaster for brand specialty coffee in the world. * Strong brand image with the motto ‘The Starbucks Experience’. * Starbucks is a global organization with more than 16.000 retails in 48 countries in the entire world. * One of the strongest franchises in the world with more than 6500 licenses shops in the world. * Starbucks is known for providing superior products and services.
Starbucks offered both functional and emotional benefits. * Starbucks is number 7 on Fortune Magazine 's "100 Best Companies to Work For" for 2008.
Have loyal customers in all of Starbucks’ existing countries. * High quality control in all Starbucks’ retails. * Have a consistent high quality of service. * Sophisticated atmosphere typical of the Italian Coffee houses, music, interior design and artwork. * Outlets positioned in high street locations, malls, within other businesses areas like offices building. * Wi-Fi Internet service in all of Starbucks retails. * Fast coffee serving. * The process of preparing the product does not need highly sophisticated technology. * Have a lot of flavors variation. * Limited number of strong competitors. * High market share and market growth. * Always aim to help support environment, ex: by using recyclable tissue. * Always treat the employees as a partner not just as employees. * Welcome all questions, comments and feedback where customers could send it by email, sms or just inform it in Starbucks
Michaela Frossard
BUS 402 Strategic Management and Business Policy
Steven Foster
April 16, 2012
The Starbucks mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.(Starbucks.com) How true does Starbuck stay to their mission? By performing a SWOT analysis, we can determine it strengths, weaknesses, opportunities, and threats in order to see how well Starbucks adheres to their mission. Strengths * Starbucks is the leading retailer and roaster for brand specialty coffee in the world. * Strong brand image with the motto ‘The Starbucks Experience’. * Starbucks is a global organization with more than 16.000 retails in 48 countries in the entire world. * One of the strongest franchises in the world with more than 6500 licenses shops in the world. * Starbucks is known for providing superior products and services.
Starbucks offered both functional and emotional benefits. * Starbucks is number 7 on Fortune Magazine 's "100 Best Companies to Work For" for 2008.
Have loyal customers in all of Starbucks’ existing countries. * High quality control in all Starbucks’ retails. * Have a consistent high quality of service. * Sophisticated atmosphere typical of the Italian Coffee houses, music, interior design and artwork. * Outlets positioned in high street locations, malls, within other businesses areas like offices building. * Wi-Fi Internet service in all of Starbucks retails. * Fast coffee serving. * The process of preparing the product does not need highly sophisticated technology. * Have a lot of flavors variation. * Limited number of strong competitors. * High market share and market growth. * Always aim to help support environment, ex: by using recyclable tissue. * Always treat the employees as a partner not just as employees. * Welcome all questions, comments and feedback where customers could send it by email, sms or just inform it in Starbucks
References: http://highered.mcgraw-hill.com/sites/dl/free/0073380954/654524/grewal2e_sample.pdf http://mystrategicplan.com/resources/how-to-perform-a-swot-analysis-a-whiteboard-video/ http://vizedhtmlcontent.next.ecollege.com/pub/content/d4f60ce0-7506-4a67-b040-9a031affbc80/Starbucks2006.02.15.12.mjn.pdf http://www.starbucks.com/about-us/company-information/mission-statement