Burt's Bees Organizational Structure
I selected Burt’s Bees, because they are an American personal care products company that describes itself as an “Earth Friendly, Natural Personal Care Company”, that makes healthy products for personal care, health, beauty, and personal hygiene. They are committed to social responsibility and wellbeing. They believe in what they do and must respect and care for all living creatures and is a positive force within the community. The company treats their employees with respect. They check and challenge all of their suppliers to embrace the principles with regard to theirs. And, they remain committed to never testing on animals. Burt’s Bees have established The Greater Good Foundation and will continue to support like-minded organizations that
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Clorox paid $925 million nearly $1 billion for Burt’s Bees because it saw a big opportunity in the market for “green products” reflecting a socially responsible approach to life and business. This was a bold move for a company best known for selling bleach, and strong smelling cleaning products. If anything, Clorox made the right move because other huge companies were moving towards more natural and socially responsible brands as well. In the last couple of years, L’Oréal paid $1.4 billion for the Body Shop and Colgate-Palmolive bought 84 percent of Toms of Maine, which makes natural toothpaste and deodorant, for $100 million. Clorox has also created eco-friendly product lines of its own ("Burt’s Bees: The Social Responsibility Business Is Model Alive and Well.” …show more content…
Burt's Bees follows the highest possible standards for packaging sustainability, furthering its dedication to the cause as a member of the Sustainable Packaging Coalition. Since the brand's start at a crafts fair selling $200 worth of honey, the company has since expanded to candles, lip balm and now more than 150 products. In 2009, revenue topped $250 million. Public relations efforts are in place to help promote organizational efforts toward social responsibility/sustainability. An example of the efforts of this is the website based program launched a Natural Launchpad grant program, an exciting annual grant program to recognize up-and-coming entrepreneurs who share our passion for improving the health and well-being of our planet and everyone on it. Returning to our own startup roots, Burt’s Bees will be selecting ten grant recipients, and awarding them cash and other awards that will help these companies accelerate their progress ("Burt’s Bees", 2017).
Why is sustainability so important at Burt’s Bees/Clorox? Roxanne and Burt the founders shared a deep appreciation of nature. They were sustainable out of necessity as resourceful, early entrepreneurs. Sustainability still lives on today because it’s part of our roots
Clorox paid $925 million nearly $1 billion for Burt’s Bees because it saw a big opportunity in the market for “green products” reflecting a socially responsible approach to life and business. This was a bold move for a company best known for selling bleach, and strong smelling cleaning products. If anything, Clorox made the right move because other huge companies were moving towards more natural and socially responsible brands as well. In the last couple of years, L’Oréal paid $1.4 billion for the Body Shop and Colgate-Palmolive bought 84 percent of Toms of Maine, which makes natural toothpaste and deodorant, for $100 million. Clorox has also created eco-friendly product lines of its own ("Burt’s Bees: The Social Responsibility Business Is Model Alive and Well.” …show more content…
Burt's Bees follows the highest possible standards for packaging sustainability, furthering its dedication to the cause as a member of the Sustainable Packaging Coalition. Since the brand's start at a crafts fair selling $200 worth of honey, the company has since expanded to candles, lip balm and now more than 150 products. In 2009, revenue topped $250 million. Public relations efforts are in place to help promote organizational efforts toward social responsibility/sustainability. An example of the efforts of this is the website based program launched a Natural Launchpad grant program, an exciting annual grant program to recognize up-and-coming entrepreneurs who share our passion for improving the health and well-being of our planet and everyone on it. Returning to our own startup roots, Burt’s Bees will be selecting ten grant recipients, and awarding them cash and other awards that will help these companies accelerate their progress ("Burt’s Bees", 2017).
Why is sustainability so important at Burt’s Bees/Clorox? Roxanne and Burt the founders shared a deep appreciation of nature. They were sustainable out of necessity as resourceful, early entrepreneurs. Sustainability still lives on today because it’s part of our roots