Burton Snowboarding Essay
Burton Snowboards: Building a Sport
California State University, Los Angeles
Principals of Marketing: MKT 500
Dr. Iksuk Kim
Fall Quarter 2007
Arredondo, Belen
Enriquez-Marquez, Martin
Fuentes, William
Hung, Sheng Hsiung
Wei, Dan
1) The environmental forces influencing the snowboarding industry are: Social: Winter Sports declining
Alpine Skiers 1993 10.6 million 4.6% USA
Alpine Skiers 2003 6.3 million 2.6% USA Demographics
80% participants were under 24 years old, median age 15.7 years, 74+% male
Y Generation 72 Million
Economic:
30% of ski passes are snowboarding passes
Ski lodges losing 1/3 of market share
Price range for equipment $300 - $800
Affluent Caucasian market
Technological:
…show more content…
Children, teens, athletes, women, etc.); clothing and accessories
Price
A competitively priced product that has a variety of price ranges that everyone can afford respectively ($300 - $800)
California State University, Los Angeles
Principals of Marketing: MKT 500
Dr. Iksuk Kim
Fall Quarter 2007
Arredondo, Belen
Enriquez-Marquez, Martin
Fuentes, William
Hung, Sheng Hsiung
Wei, Dan
1) The environmental forces influencing the snowboarding industry are: Social: Winter Sports declining
Alpine Skiers 1993 10.6 million 4.6% USA
Alpine Skiers 2003 6.3 million 2.6% USA Demographics
80% participants were under 24 years old, median age 15.7 years, 74+% male
Y Generation 72 Million
Economic:
30% of ski passes are snowboarding passes
Ski lodges losing 1/3 of market share
Price range for equipment $300 - $800
Affluent Caucasian market
Technological:
…show more content…
Children, teens, athletes, women, etc.); clothing and accessories
Price
A competitively priced product that has a variety of price ranges that everyone can afford respectively ($300 - $800)