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Burger King Final Recommendations

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Burger King Final Recommendations
Burger King

Expansion Strategy for International Markets
March 11, 2013

Akash AGARWAL
Debasish GHOSHAL
Samarjeet SINGH
MIB 34 - Introduction to International Business
Burger King - Have it your way

1

Agenda
 Segmentation of the food service industry
 Burger King
►
Business case of Burger King
 Our Approach to market entry/expansion
 SWOT Analysis
 Taiwan
►
Analysis of fast food market
►
Analysis of external macro-environment
►
Competitive analysis and market share
 Indonesia
►
Analysis of fast food market
►
Analysis of external macro-environment
►
Competitive analysis and market share
 India
►
Analysis of fast food market
►
Analysis of external macro-environment
►
Competitive analysis and market share
►
Forces shaping the competitive strategy
 Recommendations

Burger King - Have it your way

2

Agenda
 Segmentation of the food service industry
 Burger King
►
Business case of Burger King
 Our Approach to market entry/expansion
 SWOT Analysis
 Taiwan
►
Analysis of fast food market
►
Analysis of external macro-environment
►
Competitive analysis and market share
 Indonesia
►
Analysis of fast food market
►
Analysis of external macro-environment
►
Competitive analysis and market share
 India
►
Analysis of fast food market
►
Analysis of external macro-environment
►
Competitive analysis and market share
►
Forces shaping the competitive strategy
 Recommendations

Burger King - Have it your way

3

Food Service Industry Segmentation

Food Service Industry

Organised

Full service

Unorganised

Kiosk

QSR

Bar &
Lounges

Independent

Fast Casual

Chained

Burger King - Have it your way

Independent
QSR

Full Service

4

Agenda
 Segmentation of the food service industry
 Burger King
►
Business case of Burger King
 Our Approach to market entry/expansion
 SWOT Analysis
 Taiwan
►
Analysis of fast food market
►
Analysis of external macro-environment
►
Competitive analysis and market share
 Indonesia
►
Analysis of fast food market
►
Analysis of
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