Preview

Burger-King

Good Essays
Open Document
Open Document
1080 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Burger-King
Burger King reinvents flame broiling
The fast food chain is testing a new broiler designed to save time, energy, and money, and - some say - makes the Whopper taste better. Fortune's Matt Boyle reports.
By Matthew Boyle, Fortune writer
October 12 2007: 1:44 PM EDT

NEW YORK (Fortune) -- At Burger King, flame broiling will never be the same again.
After spending three years in development, the number-two fast food chain is quietly rolling out powerful new broilers that reduce utility costs, produce hotter, juicier
W hoppers, and could allow Burger King to expand its menu to include items like rib-eye steak sandwiches and shrimp kebabs.
But not all franchisees are on board yet, which could trip up the Miami-based company as it looks to build on the turnaround orchestrated by new CEO John Chidsey over the past 17 months, during which the company's stock price has risen over 50%.
There's also a huge risk involved in tinkering with something so central to a brand's identity - Burger King (Charts) has been known for flame broiling since its founding in
1954.
The so-called "flexible batch broilers," currently in all 897 company-owned restaurants in the U.S. and Canada, represent a great leap forward from Burger King's old broilers, many of which have been around for decades.
Designed in 2004 by Burger King engineers who studied half a dozen prototypes before settling on the winning design, the new broilers cook food all at once in batches - say, eight Whoppers at a time - rather than having to constantly feed patties into a moving, conveyor-belt system. The new broilers are also fully enclosed, not open to the air, allowing them to heat up quicker.
In fact, the new self-contained broilers heat up so fast and run so hot that in a typical cooking cycle, the three separate burners (two on top, one on the bottom) will turn on and off multiple times. Cooking times and temperatures are pre-programmed, so employees only have to push a button.
By not

You May Also Find These Documents Helpful

  • Satisfactory Essays

    The Darden Company has done a very good job at downplaying the common ownership of their restaurants and maintaining their distinct brands. The number of brands under Darden ownership is very impressive, especially considering that before this report I had never heard of the Darden Company; Eddie V’s Prime Seafood, Wildfish Seafood Grille, The Capital Grille, Bahama Breeze, Seasons 52 and the Yard House are all Darden endeavors. Each of these business lines are positioned to meet specific customer needs without belying their corporate ownership.…

    • 461 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Kingsford Charcoal

    • 317 Words
    • 2 Pages

    Utilizing Kingsford’s strong public image and quality to its advantage can help with bolstered advertising and set up the company with a differentiation strategy that focuses on taste, quality, and the “true” barbeque experience.…

    • 317 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    kingsford market analysis

    • 1705 Words
    • 7 Pages

    name recognition into the entire grilling population. Kingsford needs to look at developing products that can be…

    • 1705 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Burger Machine

    • 966 Words
    • 4 Pages

    Burger Machine Holdings Corporation, more commonly known as Burger Machine , is one of the notable fastfood companies in the Philippines. It is a sub-company of the Gilmore Food Corporation. Unlike Jollibee and other burger chains, Burger Machine has always been retailing in outdoor stands instead of shops. History…

    • 966 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Key trend and key success factor: Grilling is a popular event in US. Common reasons for barbecuing are great flavor, outdoor social activities, change of pace etc. Charcoal and gas grilling are the most common methods. The success of Kingsford is due to discipline in delivering constant marketing, sales action and message communicated across different parties. The key sales techniques are high quality charcoal and visible display location of the charcoal in the stores.…

    • 954 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    References: Allison, C. (2009). Don Johnson Shares Information about Grilling and Barbecue for 2009. Retrieved from http://www.yesyoucangrill.com/hpbadonjohnson.php…

    • 557 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Striffler provides the reader with a fascinating account of today's broiler chicken industry. It lays bare the facts about how the highly processed, branded and elaborately packaged chicken products are produced and marketed as part of a fast food industry with an annual…

    • 2453 Words
    • 10 Pages
    Good Essays
  • Good Essays

    Burger King

    • 719 Words
    • 3 Pages

    1. Do you think using an alternative digital media approach to reaching the target audience would be a long-term strategy or is just a short-term tactic?…

    • 719 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Hamburger and Wendy

    • 2104 Words
    • 9 Pages

    Wendy's is a fast food restaurant that provides an alternative to home cooked meals. The convenience of their…

    • 2104 Words
    • 9 Pages
    Better Essays
  • Better Essays

    Swot Analysis Of Five Guys

    • 1001 Words
    • 5 Pages

    The meat for the burgers—80 percent lean—is always fresh, never frozen, and their plants so clean, you could…

    • 1001 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Insta-Burger King

    • 182 Words
    • 1 Page

    The growth of the Miami metropolitan area made it an excellent location for starting a new chain, but an adjustment had to be made to the Insta-Broiler idea. McLamore and Edgerton came up with a gas grill that they called…

    • 182 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    The Art Of Grilling Essay

    • 521 Words
    • 3 Pages

    Always remember that different foods need different temperatures to be cooked at, therefore some will take a considerably longer time than others to get done.…

    • 521 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Burger King History and success is a proof of excellent franchising and advertising strategies. The company starts in 1954 thanks to James McLamore and David Edgerton that have the idea of a fast-food store with always low prices. First in Miami, then this two entrepreneurial guys realize that advertising was the way to expand its business beyond Florida, with its first commercial on TV in 1958, when the television was in excellent popularity. With the product known by almost everyone, McLamore and Edgerton realize that franchising also would help them to expand their company, the franchising time starts ad 1950 because of the great possibility of expand with low inversion, and Burger King Starts expanding because of this.…

    • 1451 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    When Burger King Restaurant promises to serve food by a certain time, it does so.…

    • 509 Words
    • 7 Pages
    Satisfactory Essays
  • Powerful Essays

    geography sba

    • 3271 Words
    • 14 Pages

    The following material and equipment was used to carrying out the activities which was needed to make this broiler production a successful one. These include…

    • 3271 Words
    • 14 Pages
    Powerful Essays