Btec Business P4- Strategic Planning
Strategic planning-
Strategic planning determines where an organization is going over the next year or more, how it's going to get there and how it'll know if it got there or not. The focus of a strategic plan is usually on the entire organization, while the focus of a business plan is usually on a particular product, service or program. There are a variety of perspectives, models and approaches used in strategic planning. The way that a strategic plan is developed depends on the nature of the organization's leadership, culture of the organization, complexity of the organization's environment, size of the organization and expertise of planners.
Coca-Cola Company
My organisation is ‘Coca-Cola’ and my organisation make strategic plans by their mission statement: ‘To refresh the world - in mind, body and spirit, To inspire moments of optimism - through our brands and actions, To create value and make a difference everywhere we engage’, their value statement: ‘Our shared values that we are guided by are: Leadership, Passion, Integrity, Accountability, Collaboration, Innovation and Quality’, their aims and objectives: The aim and objective of Coca-Cola Enterprises is ‘to be the best beverage sales and customer service company’. To them 'best' means being the number one or second brand in every category in which they compete, being their customers most valued supplier and establishing a winning and inclusive culture corporate values and aims - meeting stakeholders expectations. Their organisational structure ensures that all the people of the same skills are grouped together; the main advantage of this type of management is that it allows the members of the team to share any information more freely across boundaries which would otherwise have existed. This type of organisational structure is called a matrix structure and it primarily helps Coca Cola company to achieve their aims and objectives because they’re able to cross section information from different
Strategic planning determines where an organization is going over the next year or more, how it's going to get there and how it'll know if it got there or not. The focus of a strategic plan is usually on the entire organization, while the focus of a business plan is usually on a particular product, service or program. There are a variety of perspectives, models and approaches used in strategic planning. The way that a strategic plan is developed depends on the nature of the organization's leadership, culture of the organization, complexity of the organization's environment, size of the organization and expertise of planners.
Coca-Cola Company
My organisation is ‘Coca-Cola’ and my organisation make strategic plans by their mission statement: ‘To refresh the world - in mind, body and spirit, To inspire moments of optimism - through our brands and actions, To create value and make a difference everywhere we engage’, their value statement: ‘Our shared values that we are guided by are: Leadership, Passion, Integrity, Accountability, Collaboration, Innovation and Quality’, their aims and objectives: The aim and objective of Coca-Cola Enterprises is ‘to be the best beverage sales and customer service company’. To them 'best' means being the number one or second brand in every category in which they compete, being their customers most valued supplier and establishing a winning and inclusive culture corporate values and aims - meeting stakeholders expectations. Their organisational structure ensures that all the people of the same skills are grouped together; the main advantage of this type of management is that it allows the members of the team to share any information more freely across boundaries which would otherwise have existed. This type of organisational structure is called a matrix structure and it primarily helps Coca Cola company to achieve their aims and objectives because they’re able to cross section information from different