Bsnl Project
A
MARKETING MANAGEMENT PROJECT
ON
BHARAT SANCHAR NIGAM LIMITED (BSNL)
SUBMITTED BY:-
ARINDA MANDAL (ROLL NO.:-11202134)
ABHINAV SRIVASTAVA (ROLL NO.:-11202135)
PRITHI RAJ CHAKRABORTY (ROLL NO.:-11202136)
MUNLINA SATPATHY (ROLL NO.:-11202137)
Contents * Introduction * Market Position Of BSNL * Competitors Of BSNL * Objective Of BSNL * Marketing Strategy Of BSNL * Application Of Porter’s Generic Strategy * Porter’s Five Forces Related To BSNL * SWOT Analysis Of BSNL * BCG Matrix Of BSNL * Value Chain Delivery * Customer Satisfaction * Business Environment * Brand Equity * Market Research Questionnaire
Introduction
Bharat Sanchar Nigam Ltd (BSNL), the corporate version of erstwhile DOT, came to existence on 1st October 2000. Ever since the formation of BSNL, the Indian telecommunications scenario has been transforming itself into a multi-player, multi-product market with varied market sizes and segments. Within the basic phone service the value chain has split into Basic services, long distance players, and international long distance players.
It is a state-owned telecommunications company headquartered in New Delhi, India. BSNL is one of the largest Indian cellular service providers, with over 87.1 million subscribers as of April 2011, and the largest land line telephone provider in India. However, in recent years the company 's revenue and market share plunged into heavy losses due to intense competition in Indian telecommunications sector.
BSNL is India 's oldest and largest communication service provider (CSP). It had a customer base of 90 million as of June 2008. It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi, which are managed by Mahanagar Telephone Nigam Limited (MTNL). As of June 30, 2010, BSNL had a customer base of 27.45 million wireline and 72.69 million wireless subscribers.
Present Market Position
To understand and suggest –
MARKETING MANAGEMENT PROJECT
ON
BHARAT SANCHAR NIGAM LIMITED (BSNL)
SUBMITTED BY:-
ARINDA MANDAL (ROLL NO.:-11202134)
ABHINAV SRIVASTAVA (ROLL NO.:-11202135)
PRITHI RAJ CHAKRABORTY (ROLL NO.:-11202136)
MUNLINA SATPATHY (ROLL NO.:-11202137)
Contents * Introduction * Market Position Of BSNL * Competitors Of BSNL * Objective Of BSNL * Marketing Strategy Of BSNL * Application Of Porter’s Generic Strategy * Porter’s Five Forces Related To BSNL * SWOT Analysis Of BSNL * BCG Matrix Of BSNL * Value Chain Delivery * Customer Satisfaction * Business Environment * Brand Equity * Market Research Questionnaire
Introduction
Bharat Sanchar Nigam Ltd (BSNL), the corporate version of erstwhile DOT, came to existence on 1st October 2000. Ever since the formation of BSNL, the Indian telecommunications scenario has been transforming itself into a multi-player, multi-product market with varied market sizes and segments. Within the basic phone service the value chain has split into Basic services, long distance players, and international long distance players.
It is a state-owned telecommunications company headquartered in New Delhi, India. BSNL is one of the largest Indian cellular service providers, with over 87.1 million subscribers as of April 2011, and the largest land line telephone provider in India. However, in recent years the company 's revenue and market share plunged into heavy losses due to intense competition in Indian telecommunications sector.
BSNL is India 's oldest and largest communication service provider (CSP). It had a customer base of 90 million as of June 2008. It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi, which are managed by Mahanagar Telephone Nigam Limited (MTNL). As of June 30, 2010, BSNL had a customer base of 27.45 million wireline and 72.69 million wireless subscribers.
Present Market Position
To understand and suggest –