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Bsiness Strategy of Pepsico

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Bsiness Strategy of Pepsico
PROJECT REPORT FOR BUSINESS STRATEGY-1

EVOLUTION OF BUSINESS STRATEGIES AT PEPSICO

Submitted to: Submitted By:
Prof. Sanjany Sharan Prashant Sharma Parul Kapoor Mohit Madan Prerna Gupta Murali Krishna (Section-A) (Group – 10) ACKNOWLEDGEMENT

We take this opportunity to express our gratitude towards Mr. Sanjay Sharan, Department of Marketing, IBS, Hyderabad. We are indebted to him for the expertise and invaluable guidance we have received while working on this project.

Contents

Introduction ………………………………………………………………………………. 1
PESTEL Analysis …………………………………………………………………………..6 SWOT Analysis……………………………………………………………………………10
PORTER Analysis………………………………………………………………………….14
4P @ Pepsi ………………………………………………………………………………….18
Competitive Strategy…………………………………………………………………..20
Recommendations………………………………………………………………………25
New Product Launch…………………………………………………………………..27
Advertisement Strategy………………………………………………………………34
Market Diversification Strategy…………………………………………………..36
HR Strategy…………………………………………………………………………………39
Bottling Strategy…………………………………………………………………………45

INTRODUCTION OF PEPSICO
Pepsi is one of the most well-known brands in the world today available in over 160 countries. The company has an extremely positive outlook for India. This reflects that India holds a central position in Pepsi 's corporate strategy. India is a key market for Pepsi co, and at the same time the company has added value to Indian agriculture and industry. PepsiCo entered India in 1989 and is concentrating in three focus areas - Soft drink concentrate, snack foods and vegetable and food processing. Faced with the existing policy framework at the time, the company entered the Indian market through a joint venture with Volta’s and Punjab Agro Industries. With the introduction of the liberalization policies since 1991, Pepsi took complete control of its operations. The government has approved more than US$
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