BSBMKG514A Impement and Monitor Marketing Activities
BSBMKG514A Implement and monitor marketing activities
Review of implementation of the marketing strategy and tactics
BBQ fun
June 2009
Task 1
Executive Summary
The marketing plan reviewed in this report is for BBQ fun 2009. BBQ fun aims to be e leading outdoor‐lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. The assortment offer of BBQs, outdoor furniture and BBQ accessories will position BBQ fun as best in class for outdoor‐lifestyle retailing. BBQ fun will reinvent the way people shop for outdoor‐lifestyle products. BBQ fun will build its reputation on offering the fullest assortment of products possible in their chosen fields, incorporating both local and imported goods with products sold on easy to manage long‐term payment plans. Our after sales service and three‐year guarantees will find traction with a market dominated by low‐quality items.
Strategies and Tactics
BBQ fun will be operating with an advertising budget of $250,000 for the year. The advertising program will target:
• Local letter‐box drops
• Radio advertisement and
• Magazines with coupon inserts in the BrisNews magazine
Stakeholders Briefing regarding their implementation roles
Board of directors: the board of directors are required to approve the hence they will be briefed on details of the plan through a presentation conducted for them and also informing them their roles in the implementation process.
Human resource staff: in order for the human resource staff to conduct the recruitment and training they will be informed through a report including need for recruitment, training based on the marketing plan which would be used to brief the stakeholders as well.
Finance staff: these staff will need to set a separate cost centre for the budget associated with the marketing plan. A written request for a budget allocation, or similar, would be used to brief this
Review of implementation of the marketing strategy and tactics
BBQ fun
June 2009
Task 1
Executive Summary
The marketing plan reviewed in this report is for BBQ fun 2009. BBQ fun aims to be e leading outdoor‐lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. The assortment offer of BBQs, outdoor furniture and BBQ accessories will position BBQ fun as best in class for outdoor‐lifestyle retailing. BBQ fun will reinvent the way people shop for outdoor‐lifestyle products. BBQ fun will build its reputation on offering the fullest assortment of products possible in their chosen fields, incorporating both local and imported goods with products sold on easy to manage long‐term payment plans. Our after sales service and three‐year guarantees will find traction with a market dominated by low‐quality items.
Strategies and Tactics
BBQ fun will be operating with an advertising budget of $250,000 for the year. The advertising program will target:
• Local letter‐box drops
• Radio advertisement and
• Magazines with coupon inserts in the BrisNews magazine
Stakeholders Briefing regarding their implementation roles
Board of directors: the board of directors are required to approve the hence they will be briefed on details of the plan through a presentation conducted for them and also informing them their roles in the implementation process.
Human resource staff: in order for the human resource staff to conduct the recruitment and training they will be informed through a report including need for recruitment, training based on the marketing plan which would be used to brief the stakeholders as well.
Finance staff: these staff will need to set a separate cost centre for the budget associated with the marketing plan. A written request for a budget allocation, or similar, would be used to brief this