Broadway Cafe Part 1 and 2
The Broadway Cafe ' Cis 500
Final Project 1
Final Project
The Broadway Cafe ' Part I and II
CIS 500
Strayer University
Final Project 2
The Broadway cafe is a family inherited coffee shop located in downtown Atlanta, Georgia. The cafe ' has been in business for 58 years. The business offers specialized coffees, teas, a full service bakery, homemade sandwiches, soups, and salads. It was once a hotspot but for the past five years business has been declining. Although my grandfather was very adroit at managing the business, Starbucks will be coming to the area. My grandfather never used computer and everything was manual including ordering and employee payroll. He had terrific memory and he knew his all customers. All recipes for homemade soups and baked goods were in his memory. The café didn’t have a marketing scheme in place to attract new costumers. To bring café into 21 century we needs new technology like providing wireless hotspot, customer database, build an e-business strategy, create an online community for collaboration, deploy a wireless network for customers and use customer relationship management to implement marketing campaigns and sales strategies.
The Broadway Café is the only coffee shop in neighborhood. Right now we have competitive advantage, because we are only café which is specialized in coffee products. The situation will change when Starbuck will open a new shop. As Baltzan & Phillips (2009) have stated, “competitive advantages are typically temporary because competitors often seek ways to duplicate the competitive advantage” (p. 22). The café have first mover advantage to be first in business but Starbucks is technologically advanced and have wholesale coffee business in the market.
PART I. COMPETITIVE ADVANTAGE
Porter 's Five Forces is a useful tool to aid organizations facing the challenging decision of entering a new industry or industry segment (Baltzan & Phillips, 2009). The five forces if used properly can
Final Project 1
Final Project
The Broadway Cafe ' Part I and II
CIS 500
Strayer University
Final Project 2
The Broadway cafe is a family inherited coffee shop located in downtown Atlanta, Georgia. The cafe ' has been in business for 58 years. The business offers specialized coffees, teas, a full service bakery, homemade sandwiches, soups, and salads. It was once a hotspot but for the past five years business has been declining. Although my grandfather was very adroit at managing the business, Starbucks will be coming to the area. My grandfather never used computer and everything was manual including ordering and employee payroll. He had terrific memory and he knew his all customers. All recipes for homemade soups and baked goods were in his memory. The café didn’t have a marketing scheme in place to attract new costumers. To bring café into 21 century we needs new technology like providing wireless hotspot, customer database, build an e-business strategy, create an online community for collaboration, deploy a wireless network for customers and use customer relationship management to implement marketing campaigns and sales strategies.
The Broadway Café is the only coffee shop in neighborhood. Right now we have competitive advantage, because we are only café which is specialized in coffee products. The situation will change when Starbuck will open a new shop. As Baltzan & Phillips (2009) have stated, “competitive advantages are typically temporary because competitors often seek ways to duplicate the competitive advantage” (p. 22). The café have first mover advantage to be first in business but Starbucks is technologically advanced and have wholesale coffee business in the market.
PART I. COMPETITIVE ADVANTAGE
Porter 's Five Forces is a useful tool to aid organizations facing the challenging decision of entering a new industry or industry segment (Baltzan & Phillips, 2009). The five forces if used properly can
References: Baltzan, P., & Phillips, A. (2009). CIS500: Business driven information systems: 2009 custom edition (2nd ed.). New York: McGraw-Hill Bing. Viral Marketing. Retrieved November 5, 2010, from http://search?q=viral+marketing+definition&pc=z105&form=ZGATBR Bing. Virtual Tour. Retrieved November 5, 2010, from http://virtualaccesstour.com/business.html Google. Threat of substitute products. Retrieved November 5, 2010, from http://ideonexus.com/2008/12/12/cis500-information-system-for-decision-making-cohesion-case Starbucks (2010). . Retrieved November 5, 2010, from http://www.starbucks.com