British Petrolium
BRITISH PETROLIUM
Executive Summery
British petroleum is one of the largest oil and gas company which is spread within eighty countries and across six continents. In this project we are going to talk about BP on the whole. We will apply frameworks such as pestel, potters five forces, value chain, ansoffs matrix, the bcg matrix and also the SWOT and TOWS matrix to see where BP stands in the market. Will also talk about the competitive advantage it has got and how are they making use of it in the market. BP also dominates in the downstream market and has its own supply chains. The oil reserves are soon declining hence BP is looking into alternative sources of energies. We will also talk about the current strategies of British petroleum and the strategies that make them successful and give recommendations to them about their future strategies.
TABEL OF CONTENT 1. INTRODUCTION 2. STRATIGIC POSITION OF BRITISH PETROLIUM 3.1. INTERNAL ANALYSIS 3.2.1. STRATEGIC CAPIBILITIES 3.2. EXTERNAL ANALYSIS 3.3.2. PESTEL 3.3.3. VALUE CHAIN 3.3.4. VRIN 3.3.5. PRODUCT LIFE CYCLE 3.3.6. POTTERS FIVE FORCES 3.3.7. BCG MATRIX 3.3.8. ANSOFF MATRIX 3.3.9. SWOT 3.3.10. TOWS MATRIX 3. STRTEGIC CHOICE 4.3. CURRENT STRATERGIES BRITISH PETROLIUM IS USING 4.4. SUCCESS CRITERIA 4. EVALUATION 5.5. RECOMENDATIONS 5. CONCLUSION 6. REFERENCES
INTRODUCTION
The Anglo Persian Oil Company which is now know as British petroleum was founded in 1908.british petroleum got its name in 1908. It is one of the world’s largest oil and gas company which is spread over 80 countries across 6 continents. Bp is recognised worldwide for its quality gasoline, transport fuels, chemicals and alternative sources of energy such as wind, solar and bio fuels. Their logo Helios symbolises a Greek god that represents all forms of energy.
STRATIGIC
Executive Summery
British petroleum is one of the largest oil and gas company which is spread within eighty countries and across six continents. In this project we are going to talk about BP on the whole. We will apply frameworks such as pestel, potters five forces, value chain, ansoffs matrix, the bcg matrix and also the SWOT and TOWS matrix to see where BP stands in the market. Will also talk about the competitive advantage it has got and how are they making use of it in the market. BP also dominates in the downstream market and has its own supply chains. The oil reserves are soon declining hence BP is looking into alternative sources of energies. We will also talk about the current strategies of British petroleum and the strategies that make them successful and give recommendations to them about their future strategies.
TABEL OF CONTENT 1. INTRODUCTION 2. STRATIGIC POSITION OF BRITISH PETROLIUM 3.1. INTERNAL ANALYSIS 3.2.1. STRATEGIC CAPIBILITIES 3.2. EXTERNAL ANALYSIS 3.3.2. PESTEL 3.3.3. VALUE CHAIN 3.3.4. VRIN 3.3.5. PRODUCT LIFE CYCLE 3.3.6. POTTERS FIVE FORCES 3.3.7. BCG MATRIX 3.3.8. ANSOFF MATRIX 3.3.9. SWOT 3.3.10. TOWS MATRIX 3. STRTEGIC CHOICE 4.3. CURRENT STRATERGIES BRITISH PETROLIUM IS USING 4.4. SUCCESS CRITERIA 4. EVALUATION 5.5. RECOMENDATIONS 5. CONCLUSION 6. REFERENCES
INTRODUCTION
The Anglo Persian Oil Company which is now know as British petroleum was founded in 1908.british petroleum got its name in 1908. It is one of the world’s largest oil and gas company which is spread over 80 countries across 6 continents. Bp is recognised worldwide for its quality gasoline, transport fuels, chemicals and alternative sources of energy such as wind, solar and bio fuels. Their logo Helios symbolises a Greek god that represents all forms of energy.
STRATIGIC
References: Stars – BP is presently well established in most of its operating countries, there still room for growth to stars as it is the fourth largest in terms of revenue making followed by Royal Dutch and Exxon Mobil (cnn 2010).