Brick & Mortar vs. E-Commerce
In modern society, the options for the consumer are endless. Brick and mortar businesses are starting to become an endangered aspect of the business world. Many companies are turning to e-commerce and e-business. One recent statistic states, “E-commerce and online auctions will see a 16.9% revenue increase by the end of 2009.†There is no doubt that E-commerce is taking its turn in the consumer world. Among this research is the corporate giant, Wal-Mart. In this paper we will be discussing the advantages, and the disadvantages of both e-commerce and brick and mortar businesses. E-commerce is helping both consumers and companies. Internet business helps the company save money by going online. It also benefits the consumer by allowing them to cut back on gas and other expenses by shopping online. The bigger the company, the bigger the chance that they offer e-commerce as well as a brick and mortar based business. More retailers have begun to view the internet as an opportunity rather than a threat. A consumer can find just about anything online, from groceries to real estate. One of the benefits of e-commerce is that it is quicker, easier and less expensive to start up and begin trade. E-business has opened new doors to companies looking to compete on both a national level and an international level. E-commerce does have its downsides also. Brick and mortar companies are still thriving. One of the negative qualities of e-commerce is that it does not provide the instant gratification that consumers are seeking. The time that it takes for an item to be shipped after ordering online does not satisfy the need to have a product right at their fingertips. Another downside is that shopping among brick and mortar companies allows the consumer to interact with people. The social aspect of shopping is a big part of the reason people shop. The third downside is that online, consumers are less likely to return to a certain site to purchase items again. The