Brands and Labelling Obsession
1. SPEECH OUTLINES
Organizational Method: Topical
Topic : “Brands and Labelling Obsession: Labels are Not Everything”
General Purpose : To inform
Specific Purpose : To inform my audience about the damages that may be caused by obsession of brands and labelling.
Central Idea : Brands and labelling obsession might cause economically,
socially and individually damage.
INTRODUCTION
I. After taking a bath, you immediately put on your Louis Vuitton dress, spraying your Prada perfume, wearing your Jimmy Choo heels, and get on to your car.
II. While attending a party, there’s someone approaching you, and she would probably ask you what you do for a living, what town you live in, perhaps the school you went to - the kind of questions that would help her to build a picture of who you are.
III. You might ask the same of her, but probably you wouldn 't be listening. It 's more likely you’d be looking at the label on her jeans, glancing at her shoes, eyeing up her mobile phone.
IV. If that is the case, congratulations, you sure are a brand addict.
V. You may say brands and labelling obsession are all about obsession of quality of the goods.
VI. However, I have learned from my psychology class, psychologically a brand obsessed person 's brain is captured by brand and he is unable to think for any other brand and feels great about it to use as and when got a slightest chance.
VII. From further research which I have conducted, obsession itself is one of a mental disorder as it is an unwelcome, uncontrollable, and persistent idea, thought, image, or emotion that a person cannot help thinking even though it creates significant distress or anxiety.
VIII. As such, we shall say that brands and labels obsession is such a serious matter.
IX. As far as I concern, brand and labelling obsession might cause damage in form of economy, social and individual.
X. Today, I will explain
Organizational Method: Topical
Topic : “Brands and Labelling Obsession: Labels are Not Everything”
General Purpose : To inform
Specific Purpose : To inform my audience about the damages that may be caused by obsession of brands and labelling.
Central Idea : Brands and labelling obsession might cause economically,
socially and individually damage.
INTRODUCTION
I. After taking a bath, you immediately put on your Louis Vuitton dress, spraying your Prada perfume, wearing your Jimmy Choo heels, and get on to your car.
II. While attending a party, there’s someone approaching you, and she would probably ask you what you do for a living, what town you live in, perhaps the school you went to - the kind of questions that would help her to build a picture of who you are.
III. You might ask the same of her, but probably you wouldn 't be listening. It 's more likely you’d be looking at the label on her jeans, glancing at her shoes, eyeing up her mobile phone.
IV. If that is the case, congratulations, you sure are a brand addict.
V. You may say brands and labelling obsession are all about obsession of quality of the goods.
VI. However, I have learned from my psychology class, psychologically a brand obsessed person 's brain is captured by brand and he is unable to think for any other brand and feels great about it to use as and when got a slightest chance.
VII. From further research which I have conducted, obsession itself is one of a mental disorder as it is an unwelcome, uncontrollable, and persistent idea, thought, image, or emotion that a person cannot help thinking even though it creates significant distress or anxiety.
VIII. As such, we shall say that brands and labels obsession is such a serious matter.
IX. As far as I concern, brand and labelling obsession might cause damage in form of economy, social and individual.
X. Today, I will explain
Bibliography: Books: Roper S., Shah B., (2007). Vulnerable consumers: the social impact of branding on children: Equal Opportunities International. Vol. 26 Iss: 7, pp.712 – 728. United Kingdom: Emerald Group Publishing Limited Tarafder, S.K. (2007). Essay writing. New Delhi: A P H Publishing Corporation. Online sources: Arab News. UK- Obsession with brands and labelling. Retrieved October 20, 2011 from http://www.menafn.com/qn_news_story_s.asp?StoryId=1093443690&src=RSS CBS News. The World 's Greatest Fakes. Retrieved October 20, 2011 from http://www.cbsnews.com/stories/2004/01/26/60II/main595875.shtml Neil Boorman. Confessions of a brand addict. Retrieved October 20,2011 from http://www.dailymail.co.uk/femail/article-477986/Confessions-brand-addict-.html 3.0 APPENDIX