Branding Yoga
Branding Yoga: A Divergence in the Business and Practice of Yoga in the USA
Introduction and History
Yoga practice dates all the way back to the third millennium B.C.E. Evidence of such an assertion is the discovery of seal depicting a man seated in lotus posture in India. Yoga instructors transmitted various ideas about the purpose of yoga; many did it for meditation and quieting the mind while others focused on physical postures and breathing exercises. In any form, yoga has brought extensive value to many generations in various ways. Per tradition, yoga was a very intimate practice of passing art from teacher to disciple. It had never been seen as brand and it was not marketed greatly in a commercial sense. All of this changed, however, when yoga was introduced in the United States.
Branding Value Creation
Branding yoga has brought controversial views about the practice in general. Some people have seen it as a sharp deviation from yoga’s origins and spirit. However, it is very easy to overlook the advantages of branding, which include helping customers associate a particular good or service with certain images and assumptions about the good or service. Yoga branding additionally creates value by strategically expanding yoga’s popularity. The more a consumer wants to engage with yoga practice, the more potential marketers see in creating brand awareness. Thus, more yoga studios open and these particular studios can charge higher prices. Yoga branding creates the environment for the emergence of new secondary markets and developed standards of yoga practice.
Brand value creation is also achieved through the emergence of new secondary product markets, such as yoga apparel, mats, and other accessories. These secondary markets create numerous jobs for people working in this industry. Lastly, the branding of yoga embody the standard of yoga practice, on which yoga studios set their competitive advantages and marketers highlight different aspects of yoga practice
Introduction and History
Yoga practice dates all the way back to the third millennium B.C.E. Evidence of such an assertion is the discovery of seal depicting a man seated in lotus posture in India. Yoga instructors transmitted various ideas about the purpose of yoga; many did it for meditation and quieting the mind while others focused on physical postures and breathing exercises. In any form, yoga has brought extensive value to many generations in various ways. Per tradition, yoga was a very intimate practice of passing art from teacher to disciple. It had never been seen as brand and it was not marketed greatly in a commercial sense. All of this changed, however, when yoga was introduced in the United States.
Branding Value Creation
Branding yoga has brought controversial views about the practice in general. Some people have seen it as a sharp deviation from yoga’s origins and spirit. However, it is very easy to overlook the advantages of branding, which include helping customers associate a particular good or service with certain images and assumptions about the good or service. Yoga branding additionally creates value by strategically expanding yoga’s popularity. The more a consumer wants to engage with yoga practice, the more potential marketers see in creating brand awareness. Thus, more yoga studios open and these particular studios can charge higher prices. Yoga branding creates the environment for the emergence of new secondary markets and developed standards of yoga practice.
Brand value creation is also achieved through the emergence of new secondary product markets, such as yoga apparel, mats, and other accessories. These secondary markets create numerous jobs for people working in this industry. Lastly, the branding of yoga embody the standard of yoga practice, on which yoga studios set their competitive advantages and marketers highlight different aspects of yoga practice