Brand Perception Case Study: Kazo Fashion Limited
1
SUMMER INTERNSHIP REPORT 2010
SUMMER TRAINING REPORT
ON
KAZO FASHION LTD. Analyzing Brand Perception And Accordingly Suggesting Various Feasible & Effective
Marketing Activities To Boost Sales.
Submitted in partial fulfillment of the requirements of the two year
Post Graduate Programme (PGP).
Submitted by ABHISHEK KUMAR
Roll No. PG20095410
Batch: 2009-2011
IILM INSTITUTE FOR HIGHER EDUCATION
ANALYZING BRAND PERCEPTION AND ACCORDINGLY SUGGESTING VARIOUS FEASIBLE & EFFECTIVE
MARKETING ACTIVITIES TO BOOST SALES
2
SUMMER INTERNSHIP REPORT 2010
DECLARATION
I hereby declare that the Project work entitled, ANALYZING BRAND PERCEPTION AND
ACCORDINGLY SUGGESTING VARIOUS FEASIBLE & EFFECTIVE MARKETING ACTIVITIES TO
BOOST SALES submitted by me for the partial fulfilment of the Post Graduate Program (PGP) to IILM Institute for Higher Education, is my own original work and has not been submitted earlier either to IILM or to any other Institution for the fulfilment of the requirement for any course of study. I also declare that no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier / other work done by me or others.
Place :
Date :
Signature of Student
Name of Student: ABHISHEK KUMAR
Address: RZ-51, G/F, BER SARAI NEW DELHI- 110016 ANALYZING BRAND PERCEPTION AND ACCORDINGLY SUGGESTING VARIOUS FEASIBLE & EFFECTIVE
MARKETING ACTIVITIES TO BOOST SALES
CERTIFICATE FROM THE COMPANY
3
SUMMER INTERNSHIP REPORT 2010
ANALYZING BRAND PERCEPTION AND ACCORDINGLY SUGGESTING VARIOUS FEASIBLE & EFFECTIVE
MARKETING ACTIVITIES TO BOOST SALES
4
SUMMER INTERNSHIP REPORT 2010
ACKNOWLEDGEMENT I am thankful to Mr. DEEPAK AGGARWAL, MD KAZO Fashion, New Delhi and Mr. JONES
MATHEW, Professor Marketing IILM Institute for Higher Education, Gurgaon for
SUMMER INTERNSHIP REPORT 2010
SUMMER TRAINING REPORT
ON
KAZO FASHION LTD. Analyzing Brand Perception And Accordingly Suggesting Various Feasible & Effective
Marketing Activities To Boost Sales.
Submitted in partial fulfillment of the requirements of the two year
Post Graduate Programme (PGP).
Submitted by ABHISHEK KUMAR
Roll No. PG20095410
Batch: 2009-2011
IILM INSTITUTE FOR HIGHER EDUCATION
ANALYZING BRAND PERCEPTION AND ACCORDINGLY SUGGESTING VARIOUS FEASIBLE & EFFECTIVE
MARKETING ACTIVITIES TO BOOST SALES
2
SUMMER INTERNSHIP REPORT 2010
DECLARATION
I hereby declare that the Project work entitled, ANALYZING BRAND PERCEPTION AND
ACCORDINGLY SUGGESTING VARIOUS FEASIBLE & EFFECTIVE MARKETING ACTIVITIES TO
BOOST SALES submitted by me for the partial fulfilment of the Post Graduate Program (PGP) to IILM Institute for Higher Education, is my own original work and has not been submitted earlier either to IILM or to any other Institution for the fulfilment of the requirement for any course of study. I also declare that no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier / other work done by me or others.
Place :
Date :
Signature of Student
Name of Student: ABHISHEK KUMAR
Address: RZ-51, G/F, BER SARAI NEW DELHI- 110016 ANALYZING BRAND PERCEPTION AND ACCORDINGLY SUGGESTING VARIOUS FEASIBLE & EFFECTIVE
MARKETING ACTIVITIES TO BOOST SALES
CERTIFICATE FROM THE COMPANY
3
SUMMER INTERNSHIP REPORT 2010
ANALYZING BRAND PERCEPTION AND ACCORDINGLY SUGGESTING VARIOUS FEASIBLE & EFFECTIVE
MARKETING ACTIVITIES TO BOOST SALES
4
SUMMER INTERNSHIP REPORT 2010
ACKNOWLEDGEMENT I am thankful to Mr. DEEPAK AGGARWAL, MD KAZO Fashion, New Delhi and Mr. JONES
MATHEW, Professor Marketing IILM Institute for Higher Education, Gurgaon for