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Brand Development, Marketing % Distribution Channels

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Brand Development, Marketing % Distribution Channels
* CONTENTS

1. Acknowledgement-----------------------------------------------------------2 2. Contents----------------------------------------------------------------------3 3. Introduction------------------------------------------------------------------4 4. Abstract-----------------------------------------------------------------------5 5. Paper making process-------------------------------------------------------6 6. The work procedure of the company--------------------------------------9 7. Brand development & marketing-----------------------------------------11 8. SWOT Analysis-------------------------------------------------------------17 9. Distribution channels-------------------------------------------------------21 10. Warehouse work------------------------------------------------------------35 11. Scopes & opportunities----------------------------------------------------38 12. Conclusion------------------------------------------------------------------40 13. References-------------------------------------------------------------------41

*
ABSTRACT

* I learnt about the technical aspect of paper making and the overall work procedure of the company. * I prepared a report on Brand Development & Marketing and based on the points mentioned in the report conducted a SWOT Analysis for the company. * I also prepared a report on the Distribution Channels undertaken in the industry. * I also studied the work procedure followed at the warehouse of the company and based on my discussion with the staff there incorporated some suggestions that can be undertaken.

PAPER MAKING PROCESS

Paper can be made from 2 different types of raw material sources:- * Virgin pulp – prepared from a mixture of straw, bagasse, soft and hard wood. * Recycled pulp – prepared from waste paper/recycled paper
The procedure from recycled paper is in much prevalence today in the paper
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