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Brand as an Organisation

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Brand as an Organisation
TVS Group
Batch-B Group 9
This report contains a brief description of TVS Group and its subsidiaries. About mission, vision statements of the company. This report also includes BCG matrix of various
TVS industries, Porter’s five force analysis on TVS motors,
Ansoff matrix and SWOT analysis of various TVS motors brands. AMRITA GOPIKRISHNAN
ANOOP KUMAR S
BALRAM RAIKAR
KARTHIK G
VIGNESHKUMAR B

[TVS GROUP] November 2, 2012

INTRODUCTION
The TVS Group was established in 1911 by T.V. Sundaram
Iyengar .It is one of India’s largest industrial entities and it epitomizes
Trust, Value and Services. Today there are over 30 companies in the
TVS Group which employs more than 40000 people worldwide and a turnover in excess of USD 4 billion.

TVS having a steady growth, expansion and diversification, commands its strong presence in manufacturing of two-wheelers, auto components and computer peripherals .It also have businesses in the distribution of heavy commercial vehicles, passenger cars, finance and insurance.
GROUP COMPANIES
TV Sundram Iyengar and Sons Limited
TV Sundram Iyengar and Sons Limited operates through its 3 divisions namely:
•

Madras Auto Service

•

Sundaram Motors

•

TVS & Sons
Lakshmi Auto Components Limited
Lucas Indian Service Limited
Axles India Limited
Brakes India Limited
Harita Grammer Limited
India Motors Parts and Accessories Limited
India Nippon Electricals Limited

TVS

2

[TVS GROUP] November 2, 2012

TVS COMPANY
Mission
We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfilment and prosperity for employees, dealers and suppliers.

Vision
TVS Motor - Driven by the customer
TVS Motor will be responsive to customer requirements consonant with its core competence
and
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