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TITLE - PUBLIC RELATIONS ACTIVITIES OF THE PET STORE PAWS AND CLAWS

SUBJECT - PUBLIC RELATIONS MANAGEMENT

CLASS - S.Y. BMS

DIVISION - A

SEMESTER - IV

PROF. INCHARGE - NIKISHA KUKREJA

COLLEGE - R.D. NATIONAL COLLEGE

YEAR - 2013 - 2014
BRAND AMBASSADOR

Nirali koradia is an animal lover through. In addition to being a long-time claws and paws supporter, she founded Bonaparte's Retreat, Tennessee-based dog rescue organization where people in need and animals in need help prepare each other for their next steps in life. In addition to nirali’s local work in animal rescue, she's graced us with performance. She recently appeared in the I Believe - Acclaimed Ambassadors PSA, and was also featured on an episode of the National Geographic "Dog Town" television series.

"I encourage people to rescue dogs and cats from their local shelters and encourage folks to spay and neuter their pets," says Nirali. "There's a terrible tragedy going on with the millions of dogs and cats that are homeless and being put down every year, and it's something that's preventable. We're very blessed as public figures to have the financial means and the public access to bring in the money and bring in the people to also get involved and put in their sweat and tears. It's more than just writing a check. This really is my second career."

BUDGET

Budget of the brand ambassador is 2 lakh for 2 years and budget for the press release in the newspaper was for 60 thousand.

NEWSPAPER PRESS RELEASE

Jan 27th, 2014 - Mumbai, Jan 2014: (DNA pg no 4 column left side)
In this shopping portal, we offer you pets in very good condition and various types of lovable products for your adorable pets that will surely enrich the grace of your sweet home. Pets are very good friend of human being that is why here we give an opportunity to spend fun time by using

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