Bradsher's High And Mighty: The Dangerous Rise Of The SUV
“High and Mighty: The Dangerous Rise of the SUV” by Keith Bradsher:
Introduction:
1.Why is the safe image of SUV’s an illusion?
They roll over too easily, killing and injuring occupants at an alarming rate, and they are dangerous to other road users, inflicting catastrophic damage to cars that they hit and posing a lethal threat to pedestrians.
2.What have manufacturers’ market researchers decided?
That millions of baby boomers want an adventurous image and care almost nothing about putting others at risk to achieve it.
3.What has this resulted in?
Unusually tall, menacing vehicles like the dodge Durango, behemoths, gas guzzlers.
4.What loopholes in government regulations were automakers able to exploit?
When the U.S. imposed safety, …show more content…
For baby boomers who have office jobs and mortgages, what does owning an SUV provide?
Reassurance – while they have jobs and mortgages now, they have not really changed that much from the days of their youth
24. How is the European view of car safety different than the American view?
Europeans think about a light, agile car for safety. Americans think “put a tank around me, get as much mass around as possible and let Isaac Newton work his magic.”
25. What are SUV owners less likely to be doing, than owners of other kinds of family vehicles?
Volunteer work and going to church
26. What does the declining sales of minivans represent?
Another sign that Americans care more about image than anything else
27. What do minivan drivers tend to be?
Extremely nice people, ¼ of customers are senior citizens with no children at home, half the buyers are men (not the soccer mom image people associate with minivans)
28. Why is the minivan market neglected by auto executives?
The auto executives simply cannot relate to such good people (who buy minivans)
29. What theme do many television ads for SUV’s emphasis?
Intimidation (emphasizing the physical size)
30. What has happened to SUV adverting in the last
Introduction:
1.Why is the safe image of SUV’s an illusion?
They roll over too easily, killing and injuring occupants at an alarming rate, and they are dangerous to other road users, inflicting catastrophic damage to cars that they hit and posing a lethal threat to pedestrians.
2.What have manufacturers’ market researchers decided?
That millions of baby boomers want an adventurous image and care almost nothing about putting others at risk to achieve it.
3.What has this resulted in?
Unusually tall, menacing vehicles like the dodge Durango, behemoths, gas guzzlers.
4.What loopholes in government regulations were automakers able to exploit?
When the U.S. imposed safety, …show more content…
For baby boomers who have office jobs and mortgages, what does owning an SUV provide?
Reassurance – while they have jobs and mortgages now, they have not really changed that much from the days of their youth
24. How is the European view of car safety different than the American view?
Europeans think about a light, agile car for safety. Americans think “put a tank around me, get as much mass around as possible and let Isaac Newton work his magic.”
25. What are SUV owners less likely to be doing, than owners of other kinds of family vehicles?
Volunteer work and going to church
26. What does the declining sales of minivans represent?
Another sign that Americans care more about image than anything else
27. What do minivan drivers tend to be?
Extremely nice people, ¼ of customers are senior citizens with no children at home, half the buyers are men (not the soccer mom image people associate with minivans)
28. Why is the minivan market neglected by auto executives?
The auto executives simply cannot relate to such good people (who buy minivans)
29. What theme do many television ads for SUV’s emphasis?
Intimidation (emphasizing the physical size)
30. What has happened to SUV adverting in the last