Bpl on Colgate
Index:-
BRANDING:-
* Introduction * History * Functions of Branding * Advantages * Disadvantages * Importance of Branding * Branding Strategies
PACKAGING:-
* Introduction * History * Functions of Packaging * Advantages * Disadvantages * Importance of Packaging * Levels of Packages
LABELLING:-
* Introduction * History * Functions of Labelling * Advantages * Disadvantages * Importance of Labelling
COLGATE:- * Introduction * History * Branding Strategy * Advertising * Packaging:- 1) Primary Package 2)Secondary Package 3)Transportation Package
* Labelling
CLOSE UP:- * Introduction * History * Branding Strategy * Advertising * Packaging:- 1) Primary Package 2)Secondary Package 3)Transportation Package
* Labelling
branding
Introduction:-
T
he dictionary definition of “branding” usually refers to the name and image of a product or service. However, in the business world we take it a few steps further. BNET defines branding as:
"a means of distinguishing one firm 's products or services from another 's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm 's products or services."
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that
BRANDING:-
* Introduction * History * Functions of Branding * Advantages * Disadvantages * Importance of Branding * Branding Strategies
PACKAGING:-
* Introduction * History * Functions of Packaging * Advantages * Disadvantages * Importance of Packaging * Levels of Packages
LABELLING:-
* Introduction * History * Functions of Labelling * Advantages * Disadvantages * Importance of Labelling
COLGATE:- * Introduction * History * Branding Strategy * Advertising * Packaging:- 1) Primary Package 2)Secondary Package 3)Transportation Package
* Labelling
CLOSE UP:- * Introduction * History * Branding Strategy * Advertising * Packaging:- 1) Primary Package 2)Secondary Package 3)Transportation Package
* Labelling
branding
Introduction:-
T
he dictionary definition of “branding” usually refers to the name and image of a product or service. However, in the business world we take it a few steps further. BNET defines branding as:
"a means of distinguishing one firm 's products or services from another 's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm 's products or services."
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that
Bibliography: - http://en.wikipedia.org www.google.com www.colgate.com www.slideshare.com www.scribd.com