Botox Term Paper
Botox: Almost Trouble-free New Faces.
Opportunity:
Botox is marketed by a pharmaceutical firm named Allergan. It is founded in 1950, Allergan, Inc. in Irvine, California. Allergan is a multi-specialty health care company that discovers, develops and commercializes medical products. Botox is protein derived from botulism toxin that is injected underneath skin in order to minimize or smooth outlines and wrinkles on the face. Allergan was just a small firm until the firm started selling Botox, which was a revolution for the company.
Botox has gained in popularity over the years for several reasons. Botox is much cheaper and quicker than a face lift. It is very easy, affordable and less time consuming. Botox not only eliminates ocular problems and erase frown lines but also effectively treats migraine headaches, chronic neck and back pain. Botox became blockbuster drug for all those target markets.
Analyze Internal Situation:
Current strategy: Allergens current strategy for Botox is selling their products to doctors and hospitals. Allergen is producing their products as much as they can in order to make their moves to achieve their goals. The company is also closing plants and slashing jobs to reduce cost. Discover, develop and commercialize innovative pharmaceuticals, biological and medical devices is Allergens current motto.
Market strategy: * Price: Even though Botox treatment is cheaper than face life but the product itself is very expensive. * Products: Botox is the only product of its kind in term of medical and cosmetic value. * Promotion: Allergan spends millions of dollars to reach their market. They promote TV entertainments, 24 different types of magazines such as People, The New Yorker, Vogue, and InStyle. They promote by stars and celebrates and through website. Beside consumer campaign, they also do outreach campaign directed at doctors and pharmacists. * Places: Advertises in different places, hospitals and special
Opportunity:
Botox is marketed by a pharmaceutical firm named Allergan. It is founded in 1950, Allergan, Inc. in Irvine, California. Allergan is a multi-specialty health care company that discovers, develops and commercializes medical products. Botox is protein derived from botulism toxin that is injected underneath skin in order to minimize or smooth outlines and wrinkles on the face. Allergan was just a small firm until the firm started selling Botox, which was a revolution for the company.
Botox has gained in popularity over the years for several reasons. Botox is much cheaper and quicker than a face lift. It is very easy, affordable and less time consuming. Botox not only eliminates ocular problems and erase frown lines but also effectively treats migraine headaches, chronic neck and back pain. Botox became blockbuster drug for all those target markets.
Analyze Internal Situation:
Current strategy: Allergens current strategy for Botox is selling their products to doctors and hospitals. Allergen is producing their products as much as they can in order to make their moves to achieve their goals. The company is also closing plants and slashing jobs to reduce cost. Discover, develop and commercialize innovative pharmaceuticals, biological and medical devices is Allergens current motto.
Market strategy: * Price: Even though Botox treatment is cheaper than face life but the product itself is very expensive. * Products: Botox is the only product of its kind in term of medical and cosmetic value. * Promotion: Allergan spends millions of dollars to reach their market. They promote TV entertainments, 24 different types of magazines such as People, The New Yorker, Vogue, and InStyle. They promote by stars and celebrates and through website. Beside consumer campaign, they also do outreach campaign directed at doctors and pharmacists. * Places: Advertises in different places, hospitals and special