Bossini Research
Company background
Bossini International Holdings Limited is an investment holding company which engages in retail, distribution, and wholesale of garments. The investment holding company together with its subsidiaries (“Bossini”) group carries casual wear products for a wide spread age range from ladies', men’s, teenagers’, kids’ and babies' wear products. Bossini was listed in Stock Exchange of Hong Kong in 1993 with a stock code of 592. It was found in 1987 and launched its first retail outlet in 1987 and it expands its distribution network both locally and internationally in the past two decades. Currently, its distribution network contains more than 1,470 stores, approximate 65% of them are self managed stores and 35% of them are franchised stores, covering 36 countries and regions worldwide. With headquarter in Hong Kong, its market covers all over the world. Nevertheless, its core market is the Asia pacific region including Hong Kong, Mainland China, Taiwan, Singapore and Malaysia. Its largest flagship store is situated in Mong kok, Hong Kong.
Milestone
1987: 1st retail outlet opened in Hong Kong
1998: Launched franchising operation
1993: Listed in Hong Kong Stock Exchange 1st retail outlet opened in Mainland China
2004: Launched a new product line, “Bossinistyle”, in Mainland China
Present: Over 1470 stores around the world
Branding
Bossini’s brand value is “be happy” and it helps promote a positive and optimistic life attitude. The brand color is green and it represents a spirit of growth. Through the colorful products and outstanding customer services, Bossini successfully cultivate a comfortable and feel like home shopping environment. There are mainly five product lines, “Bossini”, “Bossinistyle”, “Bossini ladies”, “Bossini kids” and “Yb” and the major ones are “Bossini” and “Bossinistyle”.
Business Overview
Major markets:
The major markets for Bossini are Hong Kong, Mainland China, Taiwan and Singapore and they are
Bossini International Holdings Limited is an investment holding company which engages in retail, distribution, and wholesale of garments. The investment holding company together with its subsidiaries (“Bossini”) group carries casual wear products for a wide spread age range from ladies', men’s, teenagers’, kids’ and babies' wear products. Bossini was listed in Stock Exchange of Hong Kong in 1993 with a stock code of 592. It was found in 1987 and launched its first retail outlet in 1987 and it expands its distribution network both locally and internationally in the past two decades. Currently, its distribution network contains more than 1,470 stores, approximate 65% of them are self managed stores and 35% of them are franchised stores, covering 36 countries and regions worldwide. With headquarter in Hong Kong, its market covers all over the world. Nevertheless, its core market is the Asia pacific region including Hong Kong, Mainland China, Taiwan, Singapore and Malaysia. Its largest flagship store is situated in Mong kok, Hong Kong.
Milestone
1987: 1st retail outlet opened in Hong Kong
1998: Launched franchising operation
1993: Listed in Hong Kong Stock Exchange 1st retail outlet opened in Mainland China
2004: Launched a new product line, “Bossinistyle”, in Mainland China
Present: Over 1470 stores around the world
Branding
Bossini’s brand value is “be happy” and it helps promote a positive and optimistic life attitude. The brand color is green and it represents a spirit of growth. Through the colorful products and outstanding customer services, Bossini successfully cultivate a comfortable and feel like home shopping environment. There are mainly five product lines, “Bossini”, “Bossinistyle”, “Bossini ladies”, “Bossini kids” and “Yb” and the major ones are “Bossini” and “Bossinistyle”.
Business Overview
Major markets:
The major markets for Bossini are Hong Kong, Mainland China, Taiwan and Singapore and they are