Bose Ride
Introduction of Group Project
Bose Corporation
Founded in 1964 by Dr. Amar Bose, Bose Corporation is a company pioneering in perfecting the quality of sound heard through speakers. Through the years, Bose has become an industry leader by developing innovative products such as the Bookshelf Speaker, Wave Music System, and Bose Suspension System. In 2008, Dr. Amar Bose was inducted into the National Inventors Hall of Fame for “significantly influenced influencing the quality of how we live.” Bose’s product line ranges from products for pilots, electroforce test instruments, homebuilding/remodeling solutions. Its main products are in professional sound solutions. Bose is a private company headquartered in Framingham, MA, and is continuously discovering breakthrough products to improve the consumers’ quality of life all over the world.
Industry, Offerings, & Target Market
The Bose Ride System is a one of a kind product. However, mMost people would probably try to compare it to Air Ride, a suspension system that offers a smoother ride for truckers. The NAICS code that would fit particular to the Bose Ride System is 336630: Motor Vehicle Seating and Interior Trim Manufacturing. Because the Bose Ride System is a seat, it is quite obvious that the NAICS code would be motor vehicle seating. The Automobile Seating Industry segment for Air Ride seats comprises of about 8 key companies: Bostrom Seating, Comfort Ride USA, Knoedler Manufacturers, National Seating, Recaro, Sears Seating, Seats, Inc., and Wise Seating. Total industry revenue in 2009 totaled $15.039 billion.
Bose Corporation is generally known for its impeccable speaker systems and surround sound units, however, it is currently trying to penetrate different markets and the auto market is one of them. Their Automotive Systems Division is constantly innovating and researching to improve upon their current suspension system for vehicles. Because consumer comfort and quality of
Bose Corporation
Founded in 1964 by Dr. Amar Bose, Bose Corporation is a company pioneering in perfecting the quality of sound heard through speakers. Through the years, Bose has become an industry leader by developing innovative products such as the Bookshelf Speaker, Wave Music System, and Bose Suspension System. In 2008, Dr. Amar Bose was inducted into the National Inventors Hall of Fame for “significantly influenced influencing the quality of how we live.” Bose’s product line ranges from products for pilots, electroforce test instruments, homebuilding/remodeling solutions. Its main products are in professional sound solutions. Bose is a private company headquartered in Framingham, MA, and is continuously discovering breakthrough products to improve the consumers’ quality of life all over the world.
Industry, Offerings, & Target Market
The Bose Ride System is a one of a kind product. However, mMost people would probably try to compare it to Air Ride, a suspension system that offers a smoother ride for truckers. The NAICS code that would fit particular to the Bose Ride System is 336630: Motor Vehicle Seating and Interior Trim Manufacturing. Because the Bose Ride System is a seat, it is quite obvious that the NAICS code would be motor vehicle seating. The Automobile Seating Industry segment for Air Ride seats comprises of about 8 key companies: Bostrom Seating, Comfort Ride USA, Knoedler Manufacturers, National Seating, Recaro, Sears Seating, Seats, Inc., and Wise Seating. Total industry revenue in 2009 totaled $15.039 billion.
Bose Corporation is generally known for its impeccable speaker systems and surround sound units, however, it is currently trying to penetrate different markets and the auto market is one of them. Their Automotive Systems Division is constantly innovating and researching to improve upon their current suspension system for vehicles. Because consumer comfort and quality of
Cited: Segars, Albert H., Warren J. Harkness, and William J. Kettinger. "Process Management and Supply-Chain Integration at the Bose Corporation." Interfaces 31.3 (2001): 102-114. Business Source Premier. EBSCO. Web. 13 Mar. 2010. Hutt, Michael D., and Thomas W. Speth. Business Marketing Managment B2B. 10e ed. Cengage Learning, 2010. Print. Pages (282-289)(331-341) http://www.12manage.com/description_cost_dynamics.html