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Book Review Of Don 'T Think Pink' By Lisa Johnson

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Book Review Of Don 'T Think Pink' By Lisa Johnson
“Book Review”
Johnson, L. & Learned, A. (2004). Don’t Think Pink: What Really makes Women Buy—and How to Increase Your Share of This Crucial Market. [An electronic book accessible through the World Wide Web—see Steen Library entry for link]
Lisa Johnson is a CEO of The ReachGroup , a consulting firm specializing in and advising on the women-consumers behavior. She is a leading corporate trainer and brand consultant who worked with several top US companies. Her contributions to marketing concepts are acknowledged by Harvard Business School's Working Knowledge, The Chicago Tribune and many other leading journals and magazines. L. Johnson is also known as an author of Mind Your X's and Y's, a book devoted to the marketing to generations
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