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Boeing Valuation

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Boeing Valuation
Identify and describe your segment
• Boeing Commercial Airplanes is a segment of the Boeing Company. As a segment, it is committed to being the leader in commercial aviation through its vast amount of airplanes offered and services that help to deliver superior design, efficiency, and value to customers all over the globe.

II. Competitive structure in equilibrium (your segment within its value system) A. Buyers
1. Identify your buyers.
Orders through November 20, 2012 737 747 767 777 787 Total
2012 Net Orders 1031 5 19 17 -16 1056
Aeromexico 60 60
Air Astana 4 3 7
Air Canada 3 3
Air China 5 5
Air New Zealand 2 2
ALAFCO 20 20
Alaska Airlines 53 53
ALC 75 75
All Nippon Airways 11 11
American Airlines 3 3
Avianca 3 3
Avolon 25 25
Business Jet / VIP Customer(s) 1 1 2
China Eastern Airlines 45 45
El Al Israel Airlines 2 2
Ethiopian Airlines 1 1
EVA Air 3 3
FedEx 15 15
GECAS 85 85
GOL Airlines 60 60
Japan Airlines 10 10
Jet Airways 17 17
Korean Air 2 2
Lion Air 230 5 235
Norwegian 122 122
Pakistan Int'l Airlines 5 5
SilkAir 54 54
TAAG (Angola Airlines) 3 3
Transaero Airlines 4 4
Turkmenistan Airlines 1 1
Unidentified Customer(s) 28 3 5 36
United Airlines 150 150
United States Navy 11 11
Virgin Australia 24 24
2012 Gross Orders 1063 5 19 23 44 1154
Changes -32 -6 -60 -98
2012 Net Orders 1031 5 19 17 -16 1056 737 747 767 777 787 Total

2. How much value is created? o In 2011, Boeing Commercial Airplanes generated 36.2 billion dollars in sales revenue. o 70 percent of commercial airplane revenue historically from customers outside the United States.

B. Suppliers
1. Identify your suppliers.
• Boeing uses hundreds of suppliers to create just
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